Growth Marketing Engineer

Who We Are

WillowTree, a TELUS International Company, partners with the world’s leading brands to help them tackle their thorniest challenges - be it launching new digital products, delivering personalized marketing at scale, or harnessing the power of data and AI to transform their business. These mission-critical initiatives aren’t solved by a single discipline. Great digital is a team game - it requires seamlessly combining strategy, engineering, design, data science, marketing, and more. Other firms have bolted on these capabilities - as digital natives, we’ve built them into our teams from Day 1. The result? Top and bottom lines that grow, alongside our client’s capabilities. Check out how we have impacted our clients' digital portfolios over the years.

In January 2023, WillowTree was acquired by TELUS International (Symbol: TIXT).  The combined company brings an unparalleled ability to deliver seamless, trusted, digitally-enabled experiences across any channel a customer might choose - be it mobile apps, websites, voice skills, chatbots, email, service agents, or associates.

Location

Our Growth Marketing Engineer is an integral part of our team at WillowTree. To help retain our deep culture of collaboration, this role will have the option to be in a Work From Near (Hybrid) capacity based out of one of our offices or in a Work From Anywhere (Remote) capacity with travel to clients and WillowTree offices expected. 

The Opportunity

As a Growth Marketing Engineer at WillowTree, you’ll empower Fortune 500 companies' digital transformation goals to come to life with improved mobile technology capabilities. Your recommendations and strategies will play an integral part in the end-to-end creation, evolution, and user experience of the world’s best digital products.

Responsibilities

• Conduct discovery engagements to determine a client’s optimal marketing tech stack
• Lead complex business/technical integrations across a variety of client apps and tools such as Mixpanel, Segment, Amplitude, Branch, Braze, Airship, and mParticle
• Create technical documentation for engineers that outlines and communicates specific project needs by sprint following agile frameworks
• Drive ongoing client success and satisfaction, by determining the scope of various engagements, communicating regularly with various stakeholders, and learning business goals and technology infrastructure
• Train clients on how to use their mobile growth stack and advise on best practices
• Lead ongoing marketing service engagements, outcomes-based analytics, and data reporting to demonstrate ROI for clients
• Calibrate technology platforms to align with business metrics, including audience segmentation, analytics dashboards, email automation, and more
• Resolve a wide range of customer needs from basic education to technical operations
• Develop relationships with mobile technology vendors to develop customized solutions for clients

Qualifications

• Masters Degree with 2 years of experience or a Bachelor's Degree in business, marketing, communications, or other closely related fields with 3+ years of experience in a client-facing marketing strategy role or account management role
• Experience successfully developing and leading multi-phase projects with various stakeholders
• You've led diverse teams and mentored staff
• An excellent writer with great communication skills
• Experience with effective reporting: analytics, attribution, ad serving, CDPs and CRMs, push, email marketing, social media
• Advanced knowledge of data-driven marketing practices: audience segmentation, personalization, retargeting, automation, etc.
• Proven success in planning and deploying integrated digital marketing campaigns to drive acquisition, increase retention, or improve customer long-term value
• Experience integrating with data warehouses (e.g. Redshift) and BI tools (e.g. Looker)
• Knowledge of various mobile growth tools, including Segment, mParticle, Branch, AppsFlyer, Amplitude, Mixpanel, Google Marketing Cloud, Salesforce, Braze, and Leanplum

Why WillowTree?

We offer a place to be yourself.

Our differences, both visible and invisible, benefit our teams, our communities, and the products we craft. That’s why WillowTree strives to build a team with diverse backgrounds, skills, and perspectives. You’ll work hard here; however, we’ll balance that with a culture that supports your growth and cares about your well-being. We’re committed to creating an environment of inclusion — a place where every Tree can thrive.

We want you to reach your fullest potential and part of your professional development at WillowTree will include dedicated time to innovate on passion projects and an annual stipend to fund your professional pursuits.

WillowTree upholds our core values in every aspect of our work. We promote safe and inclusive work environments and maintain a drug-free workplace. We celebrate our differences and provide equal employment opportunities to all team members and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Diverse teams build better products. We acknowledge that the tech industry especially lacks opportunity for those who are of non-traditional backgrounds and in underrepresented groups. In order to create the best products for everyone, we know that it's important for our team to reflect the diversity of our users, and we are committed to being the change we want to see.

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Last updated on Jul 12, 2024