Senior Executive - Ad Operations

Your Profile

The person will be primarily responsible for the execution and management of advertising campaigns for movies as well as for Brand campaigns. They are responsible for setting up, managing, and optimising online advertising campaigns. This role requires a blend of technical, analytical, and organizational skills to ensure digital ads' successful delivery and performance. The person will also be primarily responsible for coordination with clients or agencies for all advertising campaigns both for movies and brands and will work closely with other members of the Operations Team and the Sales Team

1. Set up and configure digital advertising campaigns across various ad platforms, including display, video and mobile

2. Traffic ad creatives, including banners, videos, and native ads, to ensure proper delivery and tracking.

3. Implement tracking tags, such as ad pixels and third-party tracking tools, to monitor ad performance and gather data

4. Conduct quality checks to ensure that ads are displayed correctly, adhere to brand guidelines, and meet industry standards.

5. Monitor and optimize ad campaigns for performance indicators such as click-through rates (CTR), conversion rates, and return on investment (ROI).

6. Diagnose and resolve issues related to ad serving, tracking, and performance on time.

7. Generate and analyze reports on ad performance, providing insights and recommendations for improvements.

8. Manage ad budgets, pacing, and allocation to ensure effective spending and campaign delivery.

9. Ensure ad campaigns comply with industry regulations, privacy policies, and advertising standards.

10. Stay updated with the latest ad technologies, trends, and industry developments.

11. Handling the entire invoicing process with the Finance department

Your Checklist

1.       Knowledge and work experience in Google Ad Manager.

2.       In-depth knowledge of digital advertising platforms, ad formats, and best practices.

3.       Familiarity with ad-serving platforms (e.g., Google Ad Manager, DoubleClick) and ad trafficking tools.

4.       Strong analytical and data interpretation skills for campaign optimization and performance analysis.

5.       Excellent communication skills to liaise with clients, vendors, and internal teams.

6.       Understanding the ad tech concepts, such as programmatic advertising, ad exchanges, and audience targeting.

7.       Basic Knowledge of MS Excel.

8.       Excellent organizational and time management skills.

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Last updated on Sep 26, 2023