Vice President of Global Digital Marketing & Media (New York)

OLAPLEX, Inc. (Nasdaq: OLPX) is an innovative, science-enabled, technology-driven beauty company. We are founded on the principle of delivering effective, patent-protected and proven performance in the categories where we compete. We strive to empower our consumers to look as beautiful on the outside as they feel on the inside. We believe every person deserves to have healthy, beautiful hair, whether they are visiting a salon or caring for their hair at home.

OLAPLEX has been able to achieve phenomenal growth and we continuously seek exceptionally talented individuals who can support our innovation and creativity. Collaboration and flexibility are at the core of our commitment to each other and to the success of OLAPLEX.

About the Role: 

OLAPLEX, a leader in the prestige haircare market, is looking for a dynamic digital leader to join the company as Vice President of Global Digital Marketing & Media. This role will build and lead a Global Digital Acceleration Hub based in New York City, driving an integrated view of the OLAPLEX paid/owned/earned ecosystem. This will include shaping and driving global media strategies across all channels, including brand media, olaplex.com, social media and influencers, amazon.com, retailer media platforms such as Sephora and Ulta, and our professional distributor partners.

Additional responsibilities will encompass overseeing media optimization efforts, managing media allocations, analytics, and reporting. While currently not directly responsible for executing social/influencer and retailer media, this role will collaborate closely with the teams managing these channels to ensure alignment on media strategies and objectives. Once the Global Digital Acceleration Hub is established, the role will focus on next-generation digital marketing and platform innovations, identifying and articulating the needs for UGC and other digital content across all channels and new territories, such as AI. 

This position requires a curious, creative, and strategic mindset, strong analytical skills, and the ability to thrive in a fast-paced, global environment.

Key Responsibilities:

• Create Global Digital Acceleration Hub, a cross-departmental digital team focused on connecting and accelerating the consumer journey across paid/owned/earned media
• Establish dashboard and KPIs to measure success.
• Build digital-first marketing capabilities, media partnerships, ways of working, and talent, to engage with OLAPLEX consumers along the full purchase funnel
• Set the digital marketing roadmap inclusive of data-driven decisions to optimize digital and owned media campaigns, increasing usage of  digital marketing platforms
• Drive full funnel creative media ideation and execution along with newly appointed best-in-class media agency
• Develop and execute comprehensive media buying strategies to drive brand awareness, customer acquisition, and revenue growth across global markets
• Optimize media spend and performance through rigorous data analysis, A/B testing, and continuous refinement of targeting and messaging tactics
• Collaborate closely with cross-functional teams to align media strategies with overall business objectives and marketing initiatives
• Manage relationships with media agencies and platforms, ensuring alignment on goals, objectives, and performance metrics
• Oversee media budgets and allocations, monitoring spend efficiency and ROI across all channels and campaigns
• Lead analytics efforts to track and report on key performance indicators (KPIs), providing actionable insights to inform decision-making
• Stay abreast of industry trends, emerging technologies, and media buying and analytics best practices
• Foster a culture of collaboration, innovation, and continuous improvement within the media strategy and analytics team

About You:  

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred 
• Proven track record of success in media buying, optimization, and analytics, preferably in the beauty or consumer goods industry 
• Extensive experience managing global media campaigns across digital, social, and traditional channels
• Strong analytical skills, proficiency in data analysis tools and techniques such as MMM/MTA 
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with internal teams and external partners
• Demonstrated leadership abilities, with experience managing teams and driving results in a fast-paced, dynamic environment
• Strategic mindset with the ability to think creatively, solve problems, and drive innovation in media strategy and execution
• Strong organizational skills and attention to detail, with the ability to effectively manage multiple priorities and deadlines

We'd love to have you apply, even if you don't feel you meet every single requirement. What's most important to us is finding authentic and accountable people who feel connected to our mission and values, not just candidates who check off all the boxes. We are looking for someone who will bring all their expertise, learn, and grow with us.

Our Total Rewards: 

The annual base pay for this position is $230,000-270,000 with eligibility for an annual bonus. The actual base pay will vary based on factors such as qualifications, years of relevant experience, skill level, functional expertise, certificates or other professional licenses held and geographic location.

• Competitive compensation 
• Work/Life Balance: Flexible paid time off, 11 paid holidays, and flexible work schedules
• Wellness: Company Contribution to Medical, Dental, and Vision Insurance for Employees and their Families, Company Paid Employee Life Insurance, Optional additional Life Insurance, and Short and Long-Term Disability Coverage Options, Dependent Care Flexible Spending Account with Company Reimbursement
• Parental Leave: Up to 18 weeks for all new birthing-parents and up to 10 weeks for all non-birthing new parents 
• Financial Well-being: Roth and 401k plans: 100% match up to the first 4% and is immediately vested
• Professional Development Reimbursement Program: Career development is as important to us as we know it is to you! 
• Culture: Our team has an “attitude of gratitude” and a shared passion for our brand. Join our culture committee and/or DE&I champion team to play a role in building and sustaining our “secret sauce" 
• Products: Twenty (20) free products per year, plus a friends and family discount 

Our Commitment to Diversity, Equity, and Inclusion:

At OLAPLEX, we support and stand up for our community with our talent, content, messages, and product offering. We strive to build and nurture a culture where a focus on diversity, equity, and inclusion is instinctive. Our deep sense of passion and pride in what we do, both as individuals and as a company, unifies our shared commitment to 'do well and do good'. We recognize and celebrate different ideas, perspectives, and backgrounds and know they create a stronger and more creative work environment.  

OLAPLEX is proud to be an Equal Opportunity Employer. We do not discriminate based on race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other characteristics protected by state or federal law or local ordinance.

 

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Last updated on Aug 20, 2024