Regional Marketing Lead, META, MSA

Who are we and What do we do? 

InMobi Group’s mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data and content platforms are shaping consumer experience in a world of connected devices. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company’s 2018 World’s Most Innovative Companies. 

 What’s the InMobi family like?   

Consistently featured among the “Great Places to Work” in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. InMobians are passionate and driven, creative and fun loving, take ownership and are results focused. We invite you to free yourself, dream big and chase your passion. 

 What do we promise? 

We offer an opportunity to have an immediate impact on the company and our products. The work that you shall do will be mission critical for InMobi and will be critical for optimizing tech operations, working with highly capable and ambitious peer groups. At InMobi, you get food for your body, soul, and mind with daily meals, gym, and yoga classes, cutting-edge training and tools, cocktails at drink cart Thursdays and fun at work on Funky Fridays. We even promise to let you bring your kids and pets to work. 

What will you be doing? 

As a member of the marketing team, the regional marketing lead will focus on supporting marketing for the InMobi and Microsoft Adverting partnership in the META region by creating, establishing, and implementing marketing initiatives with key media, technology, and strategic partners.

Responsibilities:

As the Regional Marketing Lead, you will be responsible for

• Design and execute all marketing campaigns and programs for the regions by collaborating with design, digital, integrated marketing, partner marketing, sales, and other teams
• Supporting event marketing for META, including sponsorship negotiation, hosting summits, exhibition at industry events, speakership coordination, product workshops and roadshows
• Drive lead generation across specific verticals with integrated marketing programs spanning across events, webinars, reports, thought leadership activities
• Build and manage relationships with industry/ channel/ strategic ecosystem partners
• Monitor and report current industry trends, customer intelligence, and competitor activities to the Integrated Marketing Managers and regional sales leaders
•  Develop reporting as required with the ability to compile and review raw data, provide analyses, and make recommendations to optimize based on established KPIs. Report weekly on the status of field marketing activities including tracking expenses in an organized fashion.

Basic Qualifications:

• Previous work experience (5 to 8 years) in B2B marketing for technology brands and MBA in Marketing is preferred.
• Entrepreneurial mindset with an ability to work in a fast-paced environment, don multiple hats and collaborate with various stakeholders across geographies.
• Excellent verbal, written communication and presentation and interpersonal skills.
• Ability to work with cross-functional teams across regions– Client Solutions, Sales, Leadership, Design etc.
• Proven history of working with regional and global teams showcasing excellent stakeholder management skills.
• Previous experience of working with marketing automation tools such as HubSpot is preferred.
• Previous experience of working with agencies and advertising technology partners is preferred

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Last updated on Aug 14, 2024