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Google Analytics Specialist

talleco · 29 days ago
Cebu City, Metro Manila, PH
Negotiable
Full-time
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Google Analytics Specialist

We're looking for a talented individual experienced in Google Analytics to join our team as an Analyst. In this role, you'll play a key part in enhancing our website's performance by leveraging data insights, tracking user behaviors, and contributing to strategic decision-making processes. Your expertise in Google Analytics will be crucial in understanding how users interact with our site, identifying areas for improvement, and ultimately driving our digital strategy forward.

What We Can Offer:

  • Competitive Salary
  • 20 Paid Time Off with 5 convertible to cash at the end of the year
  • HMO with 1 free dependent
  • Group Life and Accident Insurance
  • Other exciting monetary allowances
  • Great team, culture, and environment and tons of opportunity for career growth

Work Schedule: Day/Night

Work Type: Hybrid

Position To Fill: One

What You'll Do

  • Implement and manage Google Analytics tracking and reporting
  • Set up and configure Google Analytics goals, funnels, and events to track user interactions.
  • Monitor, analyze, and report on website performance, user behaviors, and conversion rates.
  • Utilize Google Tag Manager to deploy tracking codes and manage tags, pixels, and triggers.
  • Conduct regular audits of Google Analytics implementation to ensure data accuracy and integrity.
  • Collaborate with marketing teams to align tracking with campaign goals and strategies.
  • Provide insights and recommendations based on data to optimize website performance and user experience.
  • Develop and maintain dashboards and custom reports to track key metrics for different stakeholders.
  • Perform segmentation analysis to understand different user groups and their behaviors.
  • Stay up-to-date with the latest Google Analytics features and best practices to leverage new tools and techniques.
  • Identify trends and insights, and proactively communicate actionable strategies to relevant team members.
  • Ensure compliance with data privacy regulations when collecting and processing analytics data.

What You Need to Qualify:

  • Bachelor's degree in Marketing, Statistics, Computer Science, or a related field
  • Minimum of 2 years of experience in data analysis or a similar role
  • Experience with A/B testing and other conversion optimization strategies
  • Proficient in Google Analytics, with certification preferred
  • Experience with Google Tag Manager and Google Data Studio
  • Proficient in Microsoft Excel or similar spreadsheet software
  • Knowledge of SQL and experience with databases is a plus
  • Ability to interpret and visualize data to drive strategic decisions
  • Excellent analytical and problem-solving skills
  • Strong attention to detail
  • Excellent communication and presentation skills
  • Ability to work collaboratively in a team environment
  • Up-to-date with the latest trends and best practices in web analytics
  • Ability to manage and prioritize multiple projects simultaneously
  • Knowledge of JavaScript or other programming languages is a plus
  • Familiarity with web development technologies such as HTML, CSS, and JavaScript

Last updated on Mar 26, 2024

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