Director of Marketing Budget & Spend Optimization

Aroma360 is a boutique Scent Marketing and Branding company that specializes in providing the highest-quality essential oil-based scenting solutions to businesses and individuals all around the world. As the only full-service scent company, Aroma360 guides clients from concept and development to strategic implementation while priding themselves on exceptional customer service every step of the way. Aroma360 is continuously raising the bar for healthy scenting solutions in the industry!

We're looking for a Director of Marketing & Spend Optimization to join our team!

Aroma360 and Hotel Collection are looking for a highly analytical and results-driven Director of Marketing Budget & Spend Optimization to manage the entire monthly marketing budget for both brands. This key leadership role will ensure that every dollar spent is maximized for optimal performance and return on investment. The Director will report directly to the CEO and Chief Revenue Officer, playing a crucial role in driving revenue growth while maintaining marketing efficiency.

Key Responsibilities:

• Oversee the entire monthly marketing budget for both Aroma360 and Hotel Collection, ensuring accurate and efficient allocation of resources.
• Track, measure, and optimize all marketing spend to ensure alignment with revenue goals and maximize ROI.
• Collaborate with cross-functional teams to ensure that the correct number of ads, assets, and marketing collateral are in place to meet category-specific revenue targets.
• Maintain marketing-to-revenue percentages, ensuring efficient use of marketing funds across all channels.
• Monitor and manage ad spend across digital, social, and offline channels, making data-driven decisions to adjust allocations as needed.
• Provide detailed reports to executive leadership, highlighting key performance metrics, budget adherence, and marketing spend effectiveness.
• Stay updated on marketing trends, cost-effective strategies, and best practices to continuously improve budget management and spending efficiency.

Qualifications:

• Proven experience in managing large-scale marketing budgets, ideally within the e-commerce, retail, or luxury sectors.
• Strong analytical skills with the ability to interpret data, identify trends, and make strategic decisions.
• Expertise in performance marketing, digital ad spend, and understanding of marketing ROI.
• Ability to collaborate with creative, marketing, and finance teams to align marketing efforts with budget constraints.
• Strong leadership and communication skills to report budget status and recommendations to senior management.
• Proficiency in budget management tools and software.

This is an exciting opportunity for a seasoned marketing professional to shape the future of two growing brands by ensuring strategic, cost-efficient marketing investments.

Joining our team comes with a range of exciting benefits to support your health, well-being, and professional growth, including:

• Health coverage, including dental and vision insurance
• Life insurance
• PTO
• 401K
• Employee discount on our products and services.
• Fun and exciting company events.

Our organization is an equal opportunity employer and does not discriminate against any candidate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other legally protected characteristics. We are committed to promoting diversity, equity, and inclusion in our workplace and welcome candidates from all backgrounds to apply for any open positions.

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Last updated on Oct 1, 2024