Marketing Manager

Job Description: Marketing Manager for IT Services Company (Team

Augmentation Nearshore)

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Position: Marketing Manager

Location: Remote (with occasional travel)

Languages: Bilingual in Spanish and English (native level in both)

Contract Type: Full-Time Employment (FTE)

Company Description:

We are a company specializing in nearshore team augmentation services for businesses in the

United States and Europe. Our focus is on providing highly skilled IT talent from neighboring

countries to meet the needs of our clients in areas such as software development, QA, DevOps,

and more. We emphasize cultural alignment, matching time zones, and premium service quality,

allowing us to compete in the global market.

Position Summary:

We seek a proactive and strategic Marketing Manager to lead the company’s marketing

efforts. This professional will be responsible for developing, implementing, and executing both

digital and traditional marketing strategies designed to attract new clients, strengthen our brand

presence, and support growth and expansion objectives in key markets (primarily the United

States and Europe). The ideal candidate will have a deep understanding of the IT industry and

B2B business models, with an emphasis on nearshore services and team augmentation.

The ideal candidate will have exceptional leadership skills, experience in both digital and

traditional marketing, and a strong results-driven approach. Fluency in both Spanish and

English is essential, as our marketing campaigns and communications are conducted in both

languages.

Key Responsibilities:

1. Marketing Strategy:

- Design and implement the company’s marketing strategy aligned with business objectives

and growth goals.

- Define and manage the marketing budget, ensuring efficient and results-oriented use of

resources.

- Coordinate multichannel marketing campaigns, including digital advertising (Google Ads,

LinkedIn Ads, etc.), demand generation, email marketing, social media, and content strategies.

- Identify new market opportunities in the IT sector, with a particular focus on team

augmentation services and the nearshore model.

- Develop and implement a lead generation strategy focused on conversion.

2. Brand Positioning:

- Develop and manage brand identity and positioning, ensuring that our value proposition is

clear across all touchpoints.

- Create strategies to elevate brand perception in key markets (United States, Europe) and

ensure consistent communication globally.

- Develop marketing materials (brochures, presentations, videos, infographics) that highlight

our services and competitive differentiators.

3. Digital Marketing and Automation:

- Manage the company’s digital marketing platforms (website, social media, marketing

automation platforms such as HubSpot, Mailchimp, etc.).

- Optimize digital content to improve visibility and client acquisition through SEO and SEM.

- Analyze campaign performance using tools like Google Analytics, HubSpot, and others to

adjust and optimize strategies.

4. Public Relations and Communications:

- Manage the company’s external communication, including media relations, press releases,

and industry event presence.

- Work on creating relevant content for the company blog, webinars, and case studies that

strengthen our authority in the market.

5. Collaboration and Leadership:

- Supervise and manage the marketing team, including designers, content specialists, and

external agencies.

- Report to the CEO, providing detailed analysis of ROI and KPIs of marketing strategies.

Requirements:

Education:

Bachelor’s degree in Marketing, Business Administration, Communication, or a related field.

Postgraduate studies or specializations in digital marketing or business management will be

valued.

Experience:

At least 10 years of experience in B2B marketing in IT companies or IT services.

Experience in international marketing, particularly in the United States and Europe.

Industry Knowledge:

Deep understanding of the IT industry, particularly in business models such as team

augmentation, outsourcing, or nearshore services consulting.

Technical Skills:

- Experience creating and managing digital marketing campaigns (SEO, SEM, PPC, social

media, email marketing).

- Advanced knowledge of marketing and CRM tools (HubSpot, Salesforce, Google Analytics,

etc.).

- Ability to analyze data and generate actionable insights.

Competencies:

- Strong leadership and team management skills.

- Excellent communication and negotiation skills.

- Ability to work in dynamic and cross-functional environments.

- Results-oriented, with the ability to continuously measure and improve the impact of

campaigns.

Benefits:

- Remote work flexibility.

- Professional growth opportunities within a fast-growing company.

- Participation in industry events and access to continuous training.

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Last updated on Sep 5, 2024