Senior Associate, GCC Programmatic Activation

 

About Us 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com 

Role Description 

• Campaign Implementation  
• Work directly with Ad Ops, Agency Teams and your internal Client Services team on all elements related to the campaign set up.  
• Ensure all IO/ programmatic media plan requirements are correctly implemented in DSP platforms like DV360 / The trade desk / Amazon. 

• Track, measure and analyse early post launch campaign activities and resolve delivery and performance problems related to set up and technical issues. 

 

Campaign Optimization, Analysis & Reporting  

• Use DSP and Ad-Server data for daily statistical analysis regarding pacing and performance of your campaigns. 
• Action any relevant optimizations daily to ensure strong campaign performance against client KPIs. 
• Generate and deliver client performance reports 
• Through campaign insights, communicate to clients the best possible optimization techniques to ensure client KPIs are met. 
• Optimizing campaigns leveraging the optimization dashboard & providing feedback to Business Intelligence on improved features & data visualization 
• Helping the associates with their optimization quires for complex setups 

 

Skills/Qualifications 

• Ideally the candidate should have a Bachelor's degree with a minimum of 3 years of hardcore programmatic experience. 
• Hands on experience of DSP platforms like DV360 / TTD / Amazon 
• Optimizations skills for different setups and buy types is must.  
• Able to understand Media plans and call out any challenges in achieving KPIs 
• Able to pull different reports to analyze campaign performance and make changes to setups on the go 
• Multi tasks on different campaign setups and optimization  
• Exceptional analytical skills and ability to spot trends in data and generate insights based on that. 
• Excellent communication (verbal and written) and documentation skills 

 

Employee Transparency 

At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law. 

 

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Last updated on Jun 20, 2024