Product Analyst /产品分析

About Us:

4e Exchange is a globally leading financial derivatives trading platform, offering diverse financial trading services and products. With a team possessing rich industry experience and advanced technological support, 4e Exchange is able to provide users with comprehensive solutions for fiat and digital asset trading.

Website: https://www.eeee.com/zh_CN

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Product Analyst:

We are seeking a highly analytical and data-driven Product Analyst to join our dynamic team at product department. As a Product Analyst, you will play a crucial role in optimizing our product offerings, improving user experience, and driving business growth. You will work closely with cross-functional product teams and leverage your analytical skills to perform A/B tests, measure key performance indicators (KPIs), and provide insights and recommendations to achieve our strategic goals.

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Responsibilities:

Data Analysis and Insights:

● Collect and analyze data to understand user behavior, product performance, and market trends.

● Perform A/B tests to evaluate the impact of new features, design changes, and product enhancements.

● Identify patterns, trends, and opportunities through statistical analysis and data visualization techniques.

● Provide actionable insights to guide decision-making and drive continuous product improvement.

KPI Measurement and Reporting:

● Define and track key performance indicators (KPIs) aligned with product and business goals.

● Develop dashboards and reports to monitor and communicate KPIs, product performance, and user engagement.

● Collaborate with stakeholders to establish benchmarks and goals, and track progress towards achieving them.

● Conduct post-implementation analysis to evaluate the effectiveness of new features and initiatives.

Product Strategy and Roadmapping:

● Collaborate with product managers to define product strategies and roadmaps based on data-driven insights.

● Conduct market research to identify customer needs, preferences, and market trends to inform product direction.

● Identify opportunities for product differentiation and make recommendations for feature enhancements.

User Experience (UX) Analysis:

● Evaluate user experience by analyzing user behavior data, conducting user surveys, and performing usability testing.

● Identify pain points, usability issues, and opportunities to enhance the overall user experience.

● Collaborate with UX designers and development teams to implement UX improvements and monitor their impact.

Collaboration and Stakeholder Management:

● Collaborate closely with cross-functional teams, including product managers, designers, developers, and marketers.

● Communicate effectively with stakeholders, providing data-driven insights and recommendations.

● Incorporate feedback from stakeholders and users into product analysis and decision-making processes.

● Continuous Improvement and Industry Awareness:

● Stay updated on industry trends, emerging technologies, and best practices in product analysis and management.

● Monitor competitor offerings and market dynamics to identify opportunities and potential threats.

● Proactively identify areas for optimization, innovation, and growth, and drive initiatives to achieve them.

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Requirements

Requirements:

● Bachelor's degree in a relevant field (e.g., Business, Economics, etc.)

● Proven experience as a Product Analyst or similar role within a B2C company. Financial or Gaming industry BIG Advantage!.

● Strong analytical skills with expertise in data analysis, A/B testing, and statistical methods.

● Proficiency in data analysis tools such as Excel, SQL, and data visualization tools (e.g., Tableau, Power BI).

● Experience with web analytics tools (e.g., Google Analytics) and A/B testing platforms.

● Knowledge of key product metrics, KPIs, and data-driven decision-making.

● Familiarity with UX principles and methodologies is a plus.

● Excellent communication and presentation skills, with the ability to convey complex information in a clear and concise manner.

● Strong attention to detail and ability to prioritize tasks in a fast-paced environment.

● Proactive mindset with a passion for continuous learning and professional growth.

Join our team at product department as a Product Analyst and contribute to shaping the future of our product offerings. Apply your analytical skills, drive data-based decisions, and make a significant impact on our business success.

Benefits

6k -8k SGD

Last updated on Feb 21, 2024