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Z

Consumer Analytics, Sr. Manager

z1jdnwvsl6ckfah57w51w0ybh73vlo09791ws6svfl6o610e858y169jdhdqs4jb · 30+ days ago

Chicago, IL, US

$102k+
Estimation

Full-time

Continue

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Our Client, An American Multinational personal care corporation, is seeking a Consumer Analytics, Sr. Manager

Location: Hybrid, Chicago, IL
Position Type: Full Time

Job Description:

Be an influential business partner helping develop deep consumer insights to guide brand strategies, assess market dynamics, and execute learning plans to identify areas of opportunity. You will distill insights from consumer data sources, recommend ways to optimize business, and develop best practices with Analytics and other multi-functional teams.

Responsibilities:

Leverage syndicated data to make recommendations, guide business decisions, and apply advanced analytics solutions.
Manage advanced analytics projects, including external suppliers, to ensure projects are executed in an accurate, timely, and cost-efficient manner.
Support Emerging Analytics team on analytics pilots within the sector, helping to provide business context to the execution and results.
Apply sound understanding of current and emerging advanced analytics methodologies, action as the functional expert in the application of consumer practices.
Partner with cross-functional teams to help identify relevant business issues, research objectives and hypotheses to address brand questions and needs.
Develop the appropriate learning plans to evaluate hypotheses that can assist in meeting business objectives and utilize appropriate analytic techniques to develop and test hypotheses, draw relevant inferences, and create recommendations to define business opportunities.
Synthesize, interpret, and apply information/data to establish facts and develop insights to provide new perspectives on the brand, category, consumers, and innovation pathways.

Qualifications:

Undergraduate degree. Advanced degree preferred.
10+ years of experience in a data-centric role with a focus in the CPG industry (direct industry experience highly preferred).
Direct experience with advanced analytics solutions like marketing mix modeling and marketing attribution models and in-depth experience with syndicated data sources like Nielsen, IRI, Numerator and/or The NPD Group.
Proven application of behavioral science and forward-thinking research tools. (e.g., In market optimization, Understanding Media & content optimization, first party data usage and application, and 1:1 Targeting & Personalization)
Demonstrated examples of personal leadership leveraging consumer insights to develop story for brand and tailoring results presentations to different groups, including senior leadership.
Ability to work effectively with all levels of business team management.
Proven ability in translating data to knowledge to actionable recommendations.
Proven ability to integrate data from different data sources to provide clarity and direction to multi[1]functional team.
Strong influencing skills to convince partners and management on strategic direction.

Salary: 185K + bonus

*M

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Last updated on Oct 13, 2023

About the company

Z

z1jdnwvsl6ckfah57w51w0ybh73vlo09791ws6svfl6o610e858y169jdhdqs4jb

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