Partner Acquisition Marketing Specialist

Who we are

Creativity, collaboration, camaraderie—on the Marketing team we live our company values, developing and delivering strategic initiatives in a dynamic, data-led environment. Driven by growth and innovation, our projects move quickly and adapt to the ever-changing landscape of B2B & consumer marketing. Our goal is to reinforce the company’s position as the world’s most trusted software provider for fitness, beauty, and wellness. We’re making Mindbody a household name. 

About the right team member

Please upload your CV in English only.

The Acquisition Marketing Specialist is responsible for driving quality B2B leads for our Partnerships business (fitness studios, spas, salons and others as we expand verticals). This position involves campaign design, planning, optimization and reporting of multiple acquisition channels, including organic and paid search, while working closely with the sales organization to ensure strong lead conversion rates all the way through close wons. The ideal candidate will have extensive, hands-on experience in global paid acquisition programs, a track record of driving growth through experimentation in these channels, a love for all things data analytics, and a strong background in B2B marketing. 

About the role

• Develop and own the global acquisition strategic roadmap and budget to attract and acquire high quality Partner leads. Conduct detailed keyword research, competitor analysis and audience segmentation. 
• Oversee the planning and execution of paid acquisition campaigns. Monitor and optimize campaign performance to achieve target KPIs. Develop project briefs, design test strategy and drive execution to support these campaigns, proving incremental impact.  
• Utilize ABM (Account-Based Marketing) techniques to target and engage high-value accounts, creating personalized marketing campaigns and content tailored to specific account needs. 
• Implement A/B testing and other strategies to improve click-through rates, conversion rates, and overall campaign performance.  
• Leverage marketing automation and CRM tools to track, measure, and optimize the customer acquisition funnel. 
• Forecast budget and performance based on campaign data and market dynamics and provide insights and recommendations to stakeholders. Communicate regular updates on performance, conducting ad hoc analysis when necessary. 
• Collaborate with Sales, Product, CRO and Creative teams to prioritize and drive cross-functional initiatives.  
• Identify opportunities for expansion and improvement, applying best practices and considering emerging trends and technologies. 

Skills & experience

• Bachelor’s degree in Marketing or related field  
• 4+ years of direct experience in digital marketing execution across Facebook, Google Ads. Other performance marketing channels is a plus.  
• 2+ years of experience in B2B marketing 
• Proven experience of owning a marketing budget and exceeding acquisition targets. 
• Understanding of sophisticated bidding metrics – LTV, CAC, tCPA, tROAS, offline revenue uploads, custom weighted conversions 
• Results-oriented and data-centric, with a track record of owning a marketing testing strategy, analyzing A/B test results and performing ad hoc analysis to gain additional insight 
• Experience in Hubspot and Salesforce CRM 
• Exceptional project management and leadership skills 
• Ability to work collaboratively with cross-functional teams and external partners 
• Strong knowledge of data analytics and tools (e.g. Google Analytics, Tableau, SQL, Excel) 
• Experience with ABX/ABM motions including key steps such as account opportunity analysis & targeting, sales alignment, program recommendation and selection, and program optimization is a plus 

 

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Last updated on Jan 26, 2024