Marketing Specialist

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We are looking for a talented, hands-on person with marketing experience to grow our brand in Ghana. You will be working closely with our Regional Marketing Manager and the HQ team to acquire new riders, eaters, restaurants, drivers, and couriers.

Please note that this is a maternity cover fixed-term contract role for 6 months.

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<title>About us</title>

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With over 200 million customers in 50+ countries, Bolt is one of the fastest-growing tech companies in Europe and Africa. And it's all thanks to our people.

 

We believe in creating an inclusive environment where everyone is welcome, regardless of race, colour, religion, gender identity, sexual orientation, national origin, age, or disability.

 

Our ultimate goal is to make cities for people, not cars, and we need your help to achieve this mission!

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<title>About the role</title>

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As a Marketing Specialist, you will be responsible for ideating and planning local marketing campaigns from fun social media stunts to long-term strategic marketing plans. We’re looking for someone with a strong ambition to move things forward while being curious to uncover new high-ROI channels to engage thousands of people. 

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<title>Main tasks and responsibilities:</title>

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• <point>Increase Bolt’s and Bolt Food’s brand visibility in Ghana Define quarterly marketing plans for all relevant business lines.</point>
• <point>Translate high-level business goals into actionable and measurable marketing strategies towards acquisition and retention.</point>
• <point>Oversee social media content calendar for Facebook and Instagram.</point>
• <point>Be responsible for local events and event partnerships to increase brand visibility in Ghana.</point>
• <point>Analyze our advertising activities by helping to uncover best-performing messages and visuals.</point>
• <point>Understand the lifecycle of customers and identify opportunities to drive growth and retention.</point>
• <point>Review and analyze the performance of all local marketing activities.</point>

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<title>About you:</title>

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• <point>You have 4+ years of marketing experience Experience with Social Media strategies and content writing.</point>
• <point>You have experience with marketing ideation and planning Knowing your C-s (CPM, CAC, CPA are part of your vocabulary).</point>
• <point>You have a proven track record of developing and implementing brand partnerships.</point>
• <point>You have a basic knowledge of design tools like Canva, Figma, Photoshop, etc Outstanding copywriting skills in English.</point>
• <point>You are a strong self-starter, get-things-done attitude and good collaboration skills.</point>
• <point>You have a data-driven and customer-centric approach to tracking and analyzing campaign results.</point>

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Experience is great, but what we really look for is drive, intelligence, and integrity. So even if you don’t tick every box, please consider applying!
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<title>Why you’ll love it here:</title>

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• <point>Play a direct role in shaping the future of mobility.</point>
• <point>Impact millions of customers and partners in 600+ cities across 50+ countries.</point>
• <point>Work in fast-moving autonomous teams with some of the smartest people in the world.</point>
• <point>Accelerate your professional growth with unique career opportunities.</point>
• <point>Get a rewarding salary and stock option package that lets you focus on doing your best work.</point>
• <point>Enjoy the flexibility of working in a hybrid mode with a minimum of 2 days in the office each week to foster strong connections and teamwork.</point>
• <point>Take care of your physical and mental health with our wellness perks.</point>

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<text>*Some perks may differ depending on your location and role.</text>
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Last updated on Aug 22, 2024