Market Development Manager-South

The Vita Coco Company is the leading coconut water brand created in 2004 by Co-CEO Michael Kirban and Ira Liran. Pioneers in the functional beverage category, Vita Coco has brought coconut water into the mainstream beverage aisle rebranding it as a premium lifestyle drink. The Vita Coco Company’s brands include the leading coconut water, Vita Coco; clean energy drink RUNA; sustainable enhanced water, Ever & Ever; and protein-infused water, PWR LIFT.

In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation (PBC) solidifying its position as a modern beverage platform built for current and future generations. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as harnessing, while protecting, nature’s resources for the betterment of the world and its habitants by creating ethical, sustainable, products that not only uplift our communities, but that do right by our planet. In 2022, The Vita Coco Company was certified as a B Corporation™ furthering the Company’s commitment toward operating its business as a force for good, while delivering better-for-you products.

Vita Coco is headquartered in New York City with international offices in London and Singapore.

The Vita Coco company is hiring for a Market Development Manager. The Market Development Manager will lead efforts at retail to achieve distribution and retail execution goals in the Market. The Market Development Manager will focus on the distribution, display and shelf set opportunities for the accounts visited during route ride, market blitzes and will maintain this responsibility within their home market. This role is based out of the South Business Unit reporting directly to the Director of Market Development.

Main Responsibilities:

• Portfolio management and incubation of innovation.
• Measure and improve display execution.
• Provide consistent communication on retail execution, highlighting accomplishments and clearly outlining follow-up needed from Distributor.
• Forge strong partnership with Distributor Sales team and act as a force multiplier.
• Become part of the Distributor team to increase share of mind and demonstrate best practices to motivate them to raise their game.
• Utilize KARMA / VIP to build account call history, record accomplishments and optimize daily schedule.

Qualifications:

• 2-4 years of professional Sales experience preferably with The Vita Coco Company
• Proven ability to approach accounts in an innovative and creative way in order to expand the business.
• Proven ability to formulate successful account strategies and execute against them.
• Professional demeanor in working with co-workers, distributors, retail reps and customers.
• Exceptional customer service, interpersonal and communication skills (both written and verbal)
• Creative presentation, public speaking, and premium selling skills
• Ability to travel between multiple accounts each day.
• A team player who also has the ability to work well independently.
• Ability to lift cases of product between 10-35 pounds.
• Must have a valid driver’s license.
• Proficient MS Office Suite skills (Outlook, Excel, Word, PowerPoint, BI Reporting, Teams)
• Role will require up to 75% travel.

The Vita Coco Company is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religion, color, national origin, gender, sex, sexual orientation (including transgender status, gender identity or expression), physical or mental disability, genetic information, marital status, AIDS/HIV status, military service, veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.

Last updated on Jan 29, 2025