AdTheorent is the leader in Demand Side Platform (DSP) machine learning solutions for advertising. Since 2011, AdTheorent's advanced machine learning and media buying platform has delivered measurable real-world value for advertisers. The platform – built for traders, by traders – is now available as a self-service SaaS offering.
Position Overview:
AdTheorent is currently seeking a qualified and experienced AVP, Strategy – Self-Service to join our team. This individual will lead strategy, product marketing, platform demos, competitive analyses, and product roll-out for AdTheorent’s Self-Service offering. Externally, this role will work directly with prospects and clients to pitch the platform, customize solutions, train users, and onboard organizations. Internally, this position will collaborate with various stakeholder groups (Strategy, Product Marketing, Product, Learning & Development) to close-loop feedback on product, processes, and materials.
Responsibilities Include:
- Maintain a deep understanding of programmatic knowledge, trends, and competitor offerings, which will inform product strategy and help maintain AdTheorent’s competitive edge.
- Maintain active competitive landscape and analysis.
- Constantly refine the positioning of AdTheorent’s Self-Service offering in a competitive market.
- Collaborate with sales and marketing teams on strategic self-service DSP business pitches by supporting DSP demos, creating bespoke pitch materials, consulting on RFI/RFP responses, and business model support.
- Develop the go-to-market plan for new product releases in partnership with Marketing, Product and Product Marketing.
- Partner with the Sales team on strategic Self-Service client proposals
- Create an immersive and informative platform Demo experience for prospects and clients
- Foster enthusiasm for the platform and promote key features.
- Advocate and anticipate the need for new Sales materials and lead the production of new content, case studies, and positioning.
- Consult with clients on use cases for new / upcoming features.
- Serve as the voice of the customer inside AdTheorent; provide client feedback regarding the platform to Product and Tech teams internally. Aggregate user experiences and feedback to shape platform enhancements.
- Ensure client satisfaction in every engagement with AdTheorent’s platform and team.
- Craft POVs for internal and external distribution.
- Analyze client investments, product performance, and feature adoption across self-service DSP usage to inform data-driven narratives.
Requirements
- 8+ years’ experience in digital strategy and positioning within the digital advertising or DSP space.
- Deep understanding of positioning and DSP features across major DSP competitors such as TTD, DV360, Yahoo, and Amazon.
- Experience working with advertising agencies and communicating with clients.
- Collaborative team player with the ability to build professional relationships and work effectively across many distinct functions.
- Self-motivated and solution-oriented attitude with the ability to assess problems and drive successful outcomes.
- Excellent communication and interpersonal skills, with the ability to simplify complex topics.
- Willingness to adapt to evolving business and client needs.
- Ability to bring organization and structure, while also being comfortable working in a fast-paced environment and on a path that is yet to be paved.
- Entrepreneurial spirit and commitment to building a business from the ground up.
- Experience with Microsoft PowerPoint, Word, and Excel.
- Bachelor’s Degree from a four-year university is preferred.
Benefits
Compensation range: $120-135K base + 20% bonus potential. We offer full health coverage, generous PTO, and an award-winning office culture!
The base range provided is AdTheorent’s current assessment for this role. The confirmed salary will be commensurate with experience, education, skills, and other factors. This is subject to change but will be no less than the minimum stated. We encourage all to apply, as applicants will be assessed on an individual basis. Job title and base salary will depend on qualifications and experience.
We are an Equal Opportunity Employer and seek to foster community, inclusion, and diversity within the organization. We encourage all qualified candidates, regardless of racial, religious, sexual or gender identity, to apply.
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Last updated on May 6, 2024