Access Bank Gambia - Media Relations Officer

JOB SUMMARY

Oversee in-house & external advert, creative, and media services

D.        SPECIFIC DUTIES & RESPONSIBILITES

1. Regular/Routine

·   Create and manage the awareness for the bank bank’s business in line with approved strategy,

·   Negotiate ad rates, timing, and placement (Negotiate promotional partnerships with press, internet, and radio and TV media).

·   (e.g.: discounts from Agency on block bookings to save revenue for the bank.)

·   Assess online media and creative measurement requirements and drive actionable insights/directions through campaign analysis.

·   (e.g. Subscriptions to media monitoring applications)

·   Regular online research.

·   Monitor and analyze campaign performance and provide strategic recommendations.

·   (E.g. monitoring, evaluation of media agencies)

·   (E.g. post campaign reports)

·   Establish measurement strategies and implement appropriate testing methodologies.

·   Optimize and plan ad campaigns to achieve established goals.

·   (e.g. set % goals in terms of Share of Voice and Top of Mind Awareness goals for the campaign)

·   Determine ad networks, creative, keywords, and sites to use in campaigns.

·   (e.g location billboards in high traffic areas with opportunities to see)

·   Create, plan, organize, and implement the media initiatives within the bank including banners, text, e.t.c

·   Achieve frequent, timely and positive media coverage for the bank’s business across all available media. Maintain an effective flow of internal and external communication to ensure successful delivery of objectives.

·   Keep abreast of competitor and industry advertising practices (e.g. competitive intelligence of other FI activities)

·   Identify short- and long-term opportunities for meeting goals and driving revenue.

·   Perform other duties as assigned by the Head, Corporate Communications

Requirements

SPECIFICATIONS

       Minimum Education            :           A first degree and membership of a recognized public relations institute

      Formal Training                    :           Banking Law/Regulations

      Minimum Experience          :         Minimum of 1-3 years cognate experience in banking, with an advertising background

            Required Knowledge, Skills and Abilities

·   Advertising

·   Strong Marketing / Selling skills

·   Excellent negotiation and conflict resolution skills

·   Strong brand management capabilities

·   Excellent Customer Service / Relationship Management

·   Products Knowledge

·   Documentation

Last updated on Apr 30, 2024