Job Summary
As a Field Marketing Representative (FMR) for the state of Massachusetts, you will be the face of the brand at various events in the field and in store with key retail partners. You will build relationships with key strategic partners, engage budtenders (BT) by way of education and sampling on KIVA products as well as attending marketing events.. In this role, you will largely be responsible for encouraging growth of brand awareness and trial. You will report to the Trade Marketing Manager in your state. This role is slated to start in early October.
MUST reside in Massachusetts!
This job is for you if....
- You have a background in customer service and strong communication skills
- You have an energetic and entrepreneurial spirit
- You’re a down to earth, fun and have a “work hard, play hard” mentality
- You’re organized and highly responsive- able to maintain communication on all channels (email, text, Slack, etc.)
- You have a deep understanding of what it takes to execute a successful event
- You’re Adaptable with the ability to multi-task efficiently and effectively prioritize business needs
- You’re naturally outgoing and internally motivated in your personal and professional efforts
- You’re a relationship builder, excited by the opportunity to partner with our consumers and retail partners
- You’re a goal-oriented self-starter and able to take the initiative to achieve/exceed goals
- You’re genuine in your desire to educate and inform consumers on KIVA products
- You’re willing to regularly work early mornings, evenings, and weekends based on company needs.
- You’re able to maintain a complex, flexible schedule
- You’re passionate about cannabis and cannabis education
As a Kiva Field Marketing Representative - Kansas City, MIssouri, you’ll…
- Represent all KIVA product lines across the entire portfolio
- Create a unique patient experience within a modular footprint to increase brand awareness and build customer loyalty
- Communicate facts regarding proper dosing, nutrition and key functions and benefits of cannabis, as well as how it relates to the Kiva products
- Provide samples and gift branded swag
- Track all activity and consumer insights/feedback through digital recaps
- Be the eyes and ears of KIVA from the field, reporting observations regarding retail accounts as well as competitor activity
- Communicate success stories, key learnings, and other activities to your manager
Marketing Events:
- Support Trade Marketing events (inside & outside of retail environment) relevant to the brand and to the region (i.e. local festivals)
- Participate in execution of sampling initiatives, reaching patients where they live and play
Building & Maintaining Relationships:
- Create harmonious relationships with our retail partners and their staff to cultivate a strong affinity for the Kiva brand
Budtender/Staff Trainings:
- Conduct retail staff training (within accounts) on the Kiva brand portfolio.
What we're looking for...
- Must have 2 years of relevant experience in events, promotions, media or consumer products marketing
- Must have minimum of 2 years work experience in a customer service setting
- Must be 21+ years of age
- Must meet Kiva’s Motor Vehicle Report requirements
- Must have reliable transportation
- The ability to positively engage the public, representing the brand in a highly positive manner
- An understanding of both marketing & sales fundamentals
- Sales experience and/or knowledge of the cannabis industry or CPG industry
- A deep-rooted understanding of the relevant market and surrounding area
- Mastered the ability to work autonomously and collaboratively
- Access to a computer for reporting sampling results and are well versed in Google systems
- Access to a personal smartphone for schedule updates, photo capturing, and emails
- Ability to travel independently throughout your territory/state for demonstrations and other events is required
- Ability to lift heavy items including tents, tables, and boxes up to 50 pounds.
- Ability to be in contact with and handle food products
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Last updated on Sep 25, 2024