Brand Partnerships Strategist

Do you believe in the power of community?

Then Jobber might be the place for you! We’re looking for a Brand Partnerships Strategist to be part of our Brand Marketing and Communications team in our Marketing department.

Jobber exists to help people in small businesses be successful. We work with small home service businesses, like your local plumbers, painters, and landscapers, to transform the way service is delivered through technology. With Jobber they can quote, schedule, invoice, and collect payments from their customers, while providing an easy and professional customer experience. Running a small business today isn’t like it used to be—the way we consume and deliver service is changing rapidly, technology is evolving, and customers expect more. That’s why we put the power and flexibility in their hands to run their businesses how, where, and when they want! 

Our culture of transparency, inclusivity, collaboration, and innovation has been recognized by Great Place to Work, Canada’s Most Admired Corporate Cultures, and more. Jobber has also been named on the Globe and Mail’s Canada’s Top Growing Companies list, and Deloitte Canada’s Technology Fast 50™, Enterprise Fast 15, and Technology Fast 500™ lists. With an Executive team that has over thirty years of industry experience of leading the way, we’ve come a long way from our first customer in 2011—but we’ve just scratched the surface of what we want to accomplish for our customers.

 

The team:

When it comes to telling the world about Jobber and moving new people through a funnel, Marketing is your team. They handle everything from spreading awareness, to answering “What’s Jobber?,” to getting new customers in the door, to turning those customers into Jobber advocates!

Jobber’s Brand Marketing and Communications team works on programs and campaigns that grow awareness of Jobber, including our annual Jobber Summit event, our Jobber Grants program, and many other online and offline experiences we collaborate on with our community to pull off! The following areas fall under Brand Marketing and Communications: Brand Partnerships, Communications, Community Programs, Events, Public Relations, and Social Media. Our Marketing department is very collaborative, so you’ll have the support of your colleagues from Product Marketing to the Jobber Creative Studio to make the magic happen. 

The role:

Our Brand Partnerships team develops and manages both short term and long term relationships with people/influencers to both build awareness of Jobber programs and recommend Jobber software to their communities/followers, ultimately driving new Jobber customers.

Reporting to the Senior Manager, Brand Partnerships, the Brand Partnerships Strategist will support our existing brand partner programs by researching and discovering both micro and macro-influencers and will build relationships and help existing brand partners grow their online brands. You’ll be primarily focused on working 1:1 with a dedicated roster of brand Ambassadors and influencers, assisting with onboarding new brand partners and helping to coordinate campaigns and initiatives to get brand partners talking about Jobber in an authentic way.

The ideal candidate is a self-starter who is detail-oriented, excels under pressure, enjoys fast-paced work and understands the value and impact of high quality social media content and partnering with individuals who are a great brand fit. You’ll ensure brand partners are following brand guidelines and best practices, as well as monitoring and evaluating brand partner engagement, ensuring brand partners are hitting lead and acquisition targets.

 

The Brand Partner Strategist will:

• Be a brand champion. You’ll contribute to the reach and reputation of our brand through influencer marketing by supporting and contributing to ideas for campaigns, events, initiatives, and resources for our brand partners.
• Research and recruit new brand partners. With a keen eye for what works on social media, you’ll research new potential brand partners who would be interested in using Jobber for their own business and who would be a good brand fit to represent Jobber as a brand partner across their online networks/community.
• Build authentic relationships. You’ll support existing brand partner relationships with a consultative approach to prioritize performance and collaborate with brand partners to promote Jobber through ongoing campaigns, events or other engagements.
• Support content for other teams. Customers relate to shared experiences with others, so you’ll assist in amplifying and contributing to ideas to collaborate with our brand partners on other content across the Marketing team so our brand partners can be leveraged and featured cross-functionally across the company.
• Dig into the data. You’ll be responsible for measuring, monitoring, and reporting on the success of individual brand partners while making sure best practices are in place and posts are accurate and follow participation expectations.
• Drive impactful business results. You’ll balance and report on how the content your brand partners produce contributes to the Jobber brand while also hitting specific performance targets, including leads generated and ultimately driving revenue through partner referrals/acquisition.
• Be a strategic contributor. You have a good understanding of the balance between measurable outcomes and brand centric initiatives and how to evaluate if a brand partner is meeting expectations.
• Connect and engage with their network. You’ll communicate regularly with brand partners, ensuring they have all the supporting materials to share about Jobber on their platforms. You’ll assist in creating monthly campaigns and sharing customized coaching directly with brand partners by taking a consultative approach, based on post engagement and performance in the program.

To be successful, you must have:

• 3+ years of marketing experience in influencer marketing, with a proven track record in social media-driven campaigns.
• The ability to collaborate. You’ll be working with your Brand Marketing and Communication teammates as well as other teams in the Marketing department to support campaigns, events, and tradeshows, coordinating and engaging with brand partners to create new content for these initiatives. 
• Strong communication skills. You’ll be reaching out to and engaging with new and existing brand partners or influencers, so being clear, direct, and responsive with your communication is key—both externally and internally.
• The ability to manage multiple projects. We’re a dynamic start-up, and with that can come change—you need to be comfortable prioritizing multiple campaigns, projects and brand partners at once.
• Comfortable wearing multiple hats. This role requires someone who is comfortable taking on administrative tasks, market research, and creative ideation or collaboration while executing on daily tasks.
• Solid customer service skills. You’ll build relationships to earn trust quickly, and will take a consultative approach to providing meaningful feedback directly with brand partners. Through these relationships you’ll have a strong commitment to providing the best experience possible.
• Ambition and humility. You don’t accept the status quo simply because “it’s what we’ve always done.” You push for better, newer, and more innovative ways to do things—all while staying humble.
• The ability to travel. You may get the opportunity to represent Jobber at our trade shows and customer events across North America.

It would be really great (but not a deal-breaker) if you had:

• Sales experience or previous hands-on marketing experience for a SaaS company or tech startup.
• Education in Marketing, Business, Strategy, or related fields. BA, BS, MBA or MS in Marketing, Business or related field is a plus.
• Experience managing or running paid campaigns on social media and with influencers.

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Last updated on Aug 14, 2024