Country Marketing Manager, South Korea

Our mission at Duolingo is to develop the best education in the world and make it universally available. But we’ve got more left to do — and that’s where you come in!

Duolingo is the world's most popular learning app. Beyond our core learning product, we also offer English proficiency testing with the Duolingo English Test, and are bringing new subjects into the Duolingo app, where people can develop their Math and Music skills.

We are passionate about educating our users, making fact-based decisions, and finding innovative solutions to complex problems. We offer meaningful work, limitless learning opportunities, and collaboration with world-class minds. Come brighten your life and over half a billion more!

We are seeking a dynamic and results-driven Country Marketing Manager to spearhead our growth initiatives in South Korea. As the strategic leader for the Korean market, you will be critical in accelerating the new user's growth and awareness boost. Your innovative approaches and leadership will be key to our success in this vibrant market.

Reporting to the Regional Marketing Director, you will partner closely with Global Marketing and Product teams in Pittsburgh, New York, and other Country Marketing Managers around the world to find opportunities and come up with new, creative tactics and campaigns relevant to the Korean market.

You Will... 

• Lead the strategy to drive fast new user growth in Korea
• Identify key growth levers, including but not limited to social media, influencers, PR, celebrity, TV, partnerships, entertainment shows, etc.
• Externally, you can hire agencies or contractors to deliver successful marketing initiatives. You'll also represent Duolingo as the local spokesperson, securing and managing speaking opportunities.
• Internally, you'll work closely with key stakeholders to secure resources, communicate progress, ensure alignment, and share growth results.

You Have...

• Proven track record of driving rapid user growth in the Korean market.
• Experience in successfully scaling international brands in Korea
• Deep understanding of local media landscape and cultural nuances.
• Full funnel marketing experience, including social media, influencers, PR, partnerships, TV, entertainment shows, etc.
• Result-driven mentality, turning the strategies into actionable plans.
• Strong leadership skills with experience managing external agencies
• Excellent communication skills to act as a spokesperson and ambassador for Duolingo.

Requirements:

• Currently living in South Korea, preferably Seoul  
• 8+ years of consumer marketing full funnel experience
• Experience working as part of a remote team, building strong HQ relationships and influencing effectively local market needs
• Proficient in Korean with excellent English speaking and writing skills

Exceptional Candidates Will Have...

• Passion for our mission to make high-quality language learning accessible to everyone
• Experience successfully scaling international brands in Korea
• Experience with mobile apps and subscription services
• Proficient in a 3rd language

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We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact your recruiter.

Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice.

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Last updated on Mar 26, 2024