In order to drive the company through its significant growth and to enhance and nurture the company’s growth – we are seeking a talented and enthusiastic Marcomms professional to join our successful team and play a key role in driving our corporate story. The position offers a unique opportunity for an ambitious self-starter to take ownership of a diverse set of B2B marketing and communication programs and help to manage AnyMind Group’s reputation with external and internal stakeholders. The role will be based in Hong Kong, and report to the Managing Director of Greater China and Regional Head of Communications and Marketing. The selected candidate will also work adjacent with a remote marketing and communications team across the region.
What You'll Do
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Marketing
- Research target market information, and identify, design and implement comprehensive marketing strategies for the Hong Kong market to create and increase brand awareness, disseminating a brand message that resonates with AnyMind’s target demographic, and to keep clients (new, established, and potential) aware of company’s business activities
- Plan, organize, and execute marketing functions and operations and ensure they project a cohesive brand voice
- Liaise with cross-functional internal teams to agree on and deliver a communications strategy
- Identify and nurture strategic partnerships and alliances that can amplify the company's marketing efforts
- Manage the country marketing budget and plan marketing initiatives within the budget
- Develop and execute a content strategy that positions the company as an industry thought leader and engages the target audience
- Work with internal teams to develop online advertising strategies and content
- Localize or repurpose content marketing initiatives when necessary
- Contribute to the maintenance and updating of owned media, including websites and external portals
- Lead owned, earned, and paid events, including the creation of marketing assets and speaking content
- Identify relevant award opportunities and develop award submissions
Communications
- Be the key contact point for relevant media, and execute on proactive and reactive media engagement
- Foster media relations with journalists, and provide relevant media stakeholders with a reliable and trusted resource for company information
- Draft, localize and pitch company announcements, including press releases and interviews
- Support HR for recruitment branding initiatives and content
- Support internal communication efforts locally, including employee communications and internal company events
- Support internal communication campaigns when necessary
- Support the development of social media content for various channels
Others
- Track and report on outcomes for various marketing and communications initiatives
- Work with various teams including product and business departments
- Support various branding initiatives
Who You Are
- The appetite and ability to thrive in uncertainty and will need to rapidly become a trusted influencer who can build strong shared alignment, goals, and partnerships
- Eligibility to work in Hong Kong
- 3-8 years of experience within the industry, with an established network of media relationships and demonstrated aptitude in both media communications and marketing communications across earned and paid channels
- Creative thinker with a passion for innovation
- Strategic thinking and the ability to translate strategies into actionable plans
- Strong writing and comprehension skills in English and Mandarin alongside excellent communication skills
- Strong attention to detail
- Results-driven and a willing learner
- Comfortable working independently
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Last updated on Oct 10, 2023