Senior Manager, Growth Strategy - Sports, EMEA

Who We Are

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios are responsible for developing 2K’s portfolio of world-class games across multiple platforms. Include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building, and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, problem solvers, and doers, are the professional publishing stewards of our growing library of critically acclaimed franchises such as NBA 2K, BioShock, Borderlands, Mafia, Sid Meier’s Civilization, Tiny Tina’s Wonderlands, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

What We Need

The 2K SALT Growth Strategy team is responsible for title and franchise P&Ls, franchise strategy, global pricing strategies, and execution of lifecycle strategies for multiple sports titles each year. We partner across the organization to ensure alignment on overall strategy to ensure peak business performance. We are looking for a high performing Senior Growth Manager to use raw data and translate business analysis into useful insights to run the business and increase profitability of 2K’s key sports franchises.

You will have validated credentials operating in an ownership role, where you have propelled growth of a consumer product or service across multiple territories. You will combine meticulous data-led approaches to analyzing markets and executing strategy alongside creative commercial skills to assist in conceptualizing and driving new initiatives. Experience in gaming is not required, however 2K is looking for experience working within fast-paced, dynamic consumer-focused technology companies. You will build cross-functional relationships with other senior managers across the company, as well as reporting deliverables to more senior partners. We are searching for someone with the drive and tenacity to execute on a bold growth agenda.

This is a unique opportunity to help expand the commercial strategy in EMEA for one of the industry’s most respected brands / franchises.

What You Will Do

• Refine global commercial strategies to account for local nuances in EMEA, optimizing revenue growth for multiple franchises.
• Partner and collaborate with regional teams to identify optimization opportunities to leverage locally relevant content, promotions, and events to improve user engagement, retention, and monetization.
• Partner with Marketing, Finance, Product Development (PD), Legal and other critical team members to develop and execute high impact, customer friendly commercial strategies.
• Identify key trends and opportunities throughout the user funnel, including sales, engagement, retention, and monetization. You will be happy both in implementing the global strategy as well as feeding EMEA-specific strategy back into the global Growth Strategy team.
• Partner with Performance Marketing, Social, CRM and Brand to develop, implement, and optimize out-of-game engagement and retention tactics across social media, influencer, email, and other channels.
• Partner with PD and Analytics teams to develop compelling, comprehensive franchise-level live service strategies covering in-game stores, limited time modes and events, objectives systems, and personalized communications.
• Develop models and report KPIs on commercial/user behavior insights to confirm/disprove hypotheses and help influence design decisions in future titles.
• Coach and mentor more junior level talent.
• Develop presentations for a variety of stakeholders, ranging from analysts to Executive Leadership.

Key Outcomes:

• Exceed sales and revenue budgets and meet or exceed sales and revenue stretch targets by persistently driving incremental engagement, retention and monetization optimization via feature/content/events planning and execution.

 

 

 

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

 

 

 
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Last updated on Oct 26, 2023