What we do:
The Trading Team works with Account Management and Business Development to provide strategic recommendations to retain clients and grow their business. The main responsibilities of a Trading Specialist are to provide detailed performance and pacing recommendations and be a platform expert who can not only teach the nuances to clients but can actively navigate and utilize the platform themselves. Trading Specialists should eventually be viewed as a consultant to clients who are aiming to drive the strongest performance possible.
What you’ll do:
- Collaborate with both Account Management and Business Development colleagues to help drive advertiser performance and account growth.
- Troubleshoot campaign setup and performance issues across multiple channels including Display, Online Video, and Connected TV.
- Provide feedback to Product Managers to ideate on platform and product improvements.
- Utilize excel and other advanced analytics tools, such as Tableau or Power BI, to analyze large sets of data and create actionable insights.
- Be comfortable presenting data and insights to client stakeholders.
- Start to build strong relationships with agency and brand direct stakeholders to drive business and meet client needs.
- Work with agency traders and planners to set up campaigns and provide optimization recommendations to ensure budgets are delivered in full as well as hit client KPIs.
- Become a platform expert who can consult and educate clients on new product updates, platform best practices, and industry news.
Who you are:
- 2-4+ years of consultative, client-facing work within ad tech, digital marketing, finance or other data-heavy, industries.
- Comfortable with client management and day to day communication
- Strong ability to communicate complex topics to agency and brand direct stakeholders
- Effective time management skills with the ability to prioritize client asks as well as long term projects
- Strong quantitative skills using tools such as MS Excel, Vertica and Power BI
- Ability to collaborate across multiple teams and internal stakeholders as well as work independently on daily tasks
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Last updated on Aug 21, 2024