SVP, Director Business Intelligence

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Business Overview 

Mediahub is one of the three major global media agencies within IPG Mediabrands with over 1000+ employees worldwide. We are an award-winning agency built for brands who are challenging and disrupting the status quo. Our organization is focused on challenging all facets of media in an environment of rapid change in order maximize our clients’ investments. We are challenging key fundamentals in the areas of audience creation, purpose, creativity, and digital platforms.

Named Media Agency of the Year by Adweek, Ad Age, and Campaign, Mediahub is powered by the buying and intelligence power of Magna Global and the data backbone of Acxiom.

Position Overview 

As a core member of the analytics leadership team, the SVP, Business Intelligence is responsible for leading and developing multi-disciplinary media analytics teams that deliver holistic, best-in-class analytics solutions for our diverse client roster.  This position is responsible for orchestrating efficient delivery of high-quality analytic services to a large book of business, contributing to agency new business development efforts, and facilitating the professional growth and development of their team.  These analytics services vary by client need and are centered around understanding paid media investment’s impact on a client’s business or brand goals.  Typical deliverables include basic campaign performance insights, Quarterly Business Reviews, measurement frameworks and partner recommendations, business and brand impact projections, media mix models and budget recommendations. 

This position works equally across digital and traditional media, demand creation and demand capture tactics, data science and creative teams, adtech and analytics platforms, plus collaborates with internal, client and 3rd party partners.   

Key Responsibilities 

• Evolution of the US analytics commercial offering, capabilities, and tools in conjunction with broader US analytics leadership team 

• Work with client teams to develop, scope and sell client measurement and analytics frameworks 

• Work with key clients to provide consulting and thought leadership on their businesses from an analytics perspective. 

• Hands-on approach to ensuring data analytics projects meet client objectives, timelines and budgets 

• Develop partnerships and relationships with relevant data, technology and services suppliers 

• Participate in new business / business development initiatives 

• Collaborate with Business Leadership teams on annual and project-based scoping and staffing  

• Perform other duties and responsibilities as requested or required 

 

Qualification - Required Skills 

• Extensive working experience with: 

• Measurement Frameworks including conversion, attention, audience and brand health measurement techniques. 

• The use and interpretation of econometric models including media mix models, digital optimization models and brand health models. 

• Media Ecosystems (e.g., DMP’s, AMP’s, CDP’s) and tools to support addressable activation and optimization (e.g., LiveRamp, Acxiom) 

• Multitouch, location-based and offline attribution models (e.g., Data Plus Math, FourSquare, Neustar), as well as closed-loop attribution 

• Creative/brand evaluation tools (e.g., Kantar Millward Brown, ACE Metrix) 

• Audience tools (e.g., Acxiom, Comscore, MRI, Kantar, Brand Index) 

• External Reporting, Dashboard and Data visualization partners 

• Successful track record of delivering value to clients and efficiencies to agencies. 

• Collaborative work style that emphasizes strong relationship building with clients and peers across disciplines and offices. 

Required Qualifications:  

• 15+ years’ experience managing a multi-disciplinary analytics team across media, creative and ecommerce clients. 

• Extensive working experience with: 

• Measurement Frameworks including conversion, attention, audience and brand health measurement techniques. 

• The use and interpretation of econometric models including media mix models, digital optimization models and brand health models. 

• Media Ecosystems (e.g., DMP’s, AMP’s, CDP’s) and tools to support addressable activation and optimization (e.g., LiveRamp, Acxiom) 

• Multitouch, location-based and offline attribution models (e.g., Data Plus Math, FourSquare, Neustar), as well as closed-loop attribution 

• Creative/brand evaluation tools (e.g., Kantar Millward Brown, ACE Metrix) 

• Audience tools (e.g., Acxiom, Comscore, MRI, Kantar, Brand Index) 

• External Reporting, Dashboard and Data visualization partners 

• Successful track record of delivering value to clients and efficiencies to agencies. 

• Collaborative work style that emphasizes strong relationship building with clients and peers across disciplines and offices.   

Preferred Qualifications:  

• Knowledge and experience with following tools preferred 

• Design and evaluation of A/B, multivariate and market level tests 

• Web analytics platforms e.g., Adobe Reporting, Google Analytics 

• Scenario modelling and predictive analysis 

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We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days. 

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award. 

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.   

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.

About IPG Mediabrands 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.  

 

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Last updated on Aug 23, 2024