Associate Director, Brand-Led Change

Associate Director, Brand-led Change

Siegel+Gale is a global brand strategy, design and experience firm. Using facts, intuition and creativity, we blend science with art, unlocking the power of simplicity to help organizations realize their full potential. Each of our teams play an integral role in building world-class brands.

Vision

In every one of our offices, you’ll find the simple secrets to our success: People who have found their purpose. Teams that are encouraged to collaborate. All kinds of thinkers, dreamers and builders who are naturally both creative and strategic. At Siegel+Gale, you’ll have an endless supply of new experiences as you do work that connects with people all over the world—and you’ll do it in an environment that helps you grow.

Brand-led Change

Brand-led change (BLC) is new practice area at Siegel+Gale focused on helping clients articulate their Purpose and brand promise and embed it throughout their organization to deliver on its full potential and achieve business results. This role blends a solid understanding of organization development, change management, leadership and people strategies with an appreciation of brand and its delivery from the inside-out. Our work spans employer branding and employee value proposition strategies, workforce communications, brand launch and employee engagement strategies, functional/organizational transformation initiatives, culture change and supporting messages and programs.

As a Brand-led Change Associate Director at Siegel+Gale, you will:

• Develop brand-led change strategies, rooted in simplicity
• Lead project teams and be responsible for the quality of all client deliverables
• Support new business pitches, authoring and presenting compelling, strategic points-of-view
• Define project approach, pricing and scope, with support of business development and account management teams
• Drive improvement, efficiency, and creativity into all methodologies and deliverables
• Collaborate to ensure work quality across multiple team disciplines – spanning brand-led change, brand strategy, research and analytics, experience design, and activation
• Maintain client contact to build long-term relationships and identify growth opportunities across client organizations
• Develop intellectual capital that demonstrates the organization's point of view on brand-led change
• Contribute to thought leadership (presentations at conferences, writing white papers, etc.)

You’re a great fit for this position if you have:

• 8+ years agency/consulting experience or equivalent
• Mastery in core brand-led change subjects e.g. organizational behavior, applied psychology, I/O psychology, learning design, leadership behavior and talent management, culture change, employee engagement, and/or organizational design including process and structure
• Exposure and experience working in the brand or customer experience space
• Ability to think about change from a creative and human perspective – while also valuing data and rational analysis
• Graduate degree preferred, but not required
• Expertise across multiple industries
• A strong desire to create and contribute to an inclusive environment
• Clear and compelling communication skills
• Curious, flexible, and resourceful approach
• Ability to work effectively in a remote environment (i.e. online meetings, proficiency in digital tools, etc.)

The salary range for this role is $160,000 to $180,000.

Siegel+Gale continually seeks to advance the principles of equal employment opportunity to all applicants and employees. As such, Siegel+Gale does not discriminate on the basis of race, color, religion, sex, national origin, age, mental or physical disability, or status as a protected veteran. This policy applies to all personnel activities and conditions of employment.

Please apply online at http://www.siegelgale.com/careers

Last updated on Jan 17, 2025