Senior Associate Manager, Brand & Digital Marketing

Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. 

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.   

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below. 

About the Job:

The Brand Manager for Latin America & the Caribbean (LA&C) offers an opportunity for a big thinker who is passionate about growing brands across different facets of marketing. The Brand & Digital Marketing, Senior Associate Manager is responsible for developing and executing strategic initiatives and holistic marketing plans to drive sales and strengthen the brand across each LA&C market. This individual will work with local marketing teams across the region, as well as partner closely with the LA&C Technology Director, agency partners, operations, finance, product development and legal. The Brand & Digital Marketing, Senior Associate Manager will report to the Marketing Director.

The Day-to-Day:

• Partner on the development of the regional marketing calendar and lead cross-functional execution of brand campaigns and product launches. Drive communication strategy and oversee creative process, including TV/video and stills.
• Work closely with franchisee marketing leads in support of local initiatives including brand activations, product launches, and Local Store Marketing plans
• Partner with Technology teams to align and execute the digital roadmap for each market and deploy digital business layers including, but not limited to, online ordering, loyalty, kiosks, etc.
• Assess and measure the effectiveness of digital advertising tactics including awareness, engagement, and conversion thru digital analytics and attribution models & tools.
• Partner with Technology Director to support regional digital marketing strategy to push the brand forward via breakthrough content and relevant online programs.
• Actively coach and build capability of franchise digital marketing leaders with execution of campaigns including social media channel, community management, content creation, partnerships, influencer outreach initiatives, media buying guidance, etc.
• 25-30% domestic or international travel to perform market visits and franchise meetings as needed

Is This You?

• Impactful and articulate communicator with ability to conduct business (read, write and present) in fluent Spanish and English required. Familiarity with Latin American culture preferred.
• BA/BS degree in business, marketing, digital, advertising, or related field and at least 5+ years experience in QSR/restaurant industry, CPG or marketing/advertising agency – international experience highly recommended, experience in Latin America a plus
• Experience developing multi-channel marketing strategies, building and executing marketing calendars across multiple and individual markets. Experience launching new products a plus
• Experience successfully launching and/or building digital sales layers and driving significant digital sales growth
• Proven ability to leverage digital marketing tools (Google platforms, etc.) to develop and evaluate digital marketing strategies
• Experience effectively managing all aspects of a creative process: brief writing, overseeing production and post-production (TV/video and stills), managing creative agencies, and responsibility for time and budgets
• Highly motivated, results–oriented, passionate brand builder with a broad toolkit of marketing skills
• Relationship-focused Leader with proven track record of inspiring and influencing cross-functional partners, internal and external stakeholders to deliver results

Work-Hard, Play-Hard:

• Hybrid work schedule and year-round flex day Friday
• Onsite childcare through Bright Horizons 
• Onsite dining center and game room (yes, there is a Taco Bell inside the building) 
• Onsite dry cleaning, laundry services, carwash, 
• Onsite gym with fitness classes and personal trainer sessions 
• Up to 4 weeks of vacation per year plus holidays and time off for volunteering 
• Tuition reimbursement and education benefits 
• Generous parental leave for all new parents and adoption assistance program 
• 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting 
• Comprehensive medical & dental including prescription drug benefits and 100% preventive care
• Discounts, free food, swag and… honestly, too many good benefits to name 

Salary Range: ­­$115,100 to $135,300 annually + bonus eligibility + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self! 

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity.  We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.  

California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Contractors and Privacy Notice for California Employees.

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Last updated on Aug 7, 2024