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Marketing Automation Specialist (APAC Shift) (Chandigarh/Bangalore)

zscaler · 20 days ago
Negotiable
Full-time
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About Zscaler

Zscaler (NASDAQ: ZS) accelerates digital transformation so that customers can be more agile, efficient, resilient, and secure. The Zscaler Zero Trust Exchange is the company’s cloud-native platform that protects thousands of customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. 

With more than 10 years of experience developing, operating, and scaling the cloud, Zscaler serves thousands of enterprise customers around the world, including 450 of the Forbes Global 2000 organizations. In addition to protecting customers from damaging threats, such as ransomware and data exfiltration, it helps them slash costs, reduce complexity, and improve the user experience by eliminating stacks of latency-creating gateway appliances. 

Zscaler was founded in 2007 with a mission to make the cloud a safe place to do business and a more enjoyable experience for enterprise users. Zscaler’s purpose-built security platform puts a company’s defenses and controls where the connections occur—the internet—so that every connection is fast and secure, no matter how or where users connect or where their applications and workloads reside.

Zscaler is looking for a person who gets under the hood of the marketing automation platform and CRM systems. (Yes, both!) This person should understand how to get different technologies to work well together. It’s also critically important that this person understands how to apply technology to support a business process and campaign workflows.

As an automation specialist, one should have strong analytical skills in marketing science and work in close partnership with the demand gen campaign team. The specialist is the most technical marketing automation user on the team but also possesses strong demand generation skills using a variety of technologies and platforms. You will be expected to have a deep knowledge and understanding of automation tools, CRM and how all of these interact with each other.

Your role will be to expand Zscaler’s usage of Marketing Automation tool and exploiting the full potential of the tool.

Zscaler has a tremendous story to tell and our growing marketing team is passionate about bringing that story to the market in compelling new ways. We’re looking for exceptional people who are as creative as they are analytical to help us educate the market about a new way to think about cybersecurity. You’ll collaborate with diverse, energetic teams as we develop the Zscaler brand, increase awareness and demand, support partnerships, and help initiate big wins across the company and around the world. It’s an exciting time to be at Zscaler, and marketing is playing a major role in the company’s success. Join us! 

Responsibilities/What You’ll Do

  • To configure, test and launch solutions within the tool including developing emails, landing pages, building automated campaigns, reporting, and list segmentation.
  • Day to day tool & CRM management – Whole Lead Flow process
  • Manage Reporting; Analytics; Lead Database within the tool
  • Continuously evaluate and suggest improvements for solutions and process.
  • Monitor the usage of the tool to ensure business rules are being adhered to.
  • Work with key users to enable them to expand their knowledge and use of the system.
  • Ensure that best practices are being followed to achieve maximum efficiency.
  • Campaign Management

Qualifications/Your Background

  • 2-5 years experience in similar role
  • Expert Marketing Automation skills on any platform (like Marketo, Eloqua, Hubspot, Pardot)
  • Strong understanding of demand generation and campaign management
  • Intermediate to Expert CRM Administration Skills (preferably Salesforce.com)
  • Business workflow
  • Can test and analyze workflow, content, lead scoring and tactics for improvement. 
  • Keeps the lead flow highway efficiently moving between the MA and CRM platforms
  • Web development and digital design skills (HTML at a minimum)
  • API integration with CRM platforms and Web properties
  • Ability to ensure a high level of accuracy despite deadline pressure
  • Ability to meet tight deadlines using strong multitasking and organizational skills
  • Ability to excel both independently as well as part of a team
  • Strong analytical skills
  • Excellent support skills
  • Exceptional communication

Shift Timings : Permanent EMEA Shifts 

#LI-NT1

By applying for this role, you adhere to applicable laws, regulations, and Zscaler policies, including those related to security and privacy standards and guidelines.

Zscaler is proud to be an equal opportunity and affirmative action employer. We celebrate diversity and are committed to creating an inclusive environment for all of our employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy or related medical conditions), age, national origin, sexual orientation, gender identity or expression, genetic information, disability status, protected veteran status or any other characteristics protected by federal, state, or local laws.

See more information by clicking on the Know Your Rights: Workplace Discrimination is Illegal link.

Pay Transparency

Zscaler complies with all applicable federal, state, and local pay transparency rules. For additional information about the federal requirements, click here.

Zscaler is committed to providing reasonable support (called accommodations or adjustments) in our recruiting processes for candidates who are differently abled, have long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support.

Last updated on Mar 27, 2024

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