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Senior Manager, DTC Growth Marketing

nzxt · 21 days ago
$153-200k
Full-time
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NZXT is a founder-led, global organization that has not lost our entrepreneurial, scrappy roots. We’re made up of gamers, builders and PC enthusiasts on a mission to create hardware, software, experiences, and services that surprise and delight gamers of all types. So what makes NZXT, NZXT? Our employees come from a variety of backgrounds with unique experiences and interests that make us better. We invent, we play, and we have fun doing it because building is more than just assembling computer parts - building is an attitude and a state of mind. That attitude is shared by an ever-growing community of people who are all here to help each other reach the next great thing. This is an exciting time to join NZXT - let’s get building. 



Job Title: Senior Manager, DTC Growth Marketing

Location: USA

Workplace Type: Remote

JOB SUMMARY:

We are seeking an experienced and data-driven Sr. Manager, DTC Growth Marketing to spearhead our direct-to-consumer (DTC) marketing efforts in the gaming and PC hardware industries. In this role, you will be responsible for developing and executing comprehensive strategies to drive customer acquisition, retention, and profitable revenue growth across NZXT.com

RESPONSIBILITIES

Digital Marketing Execution

  • Proficiency in collaborating with external agencies and internal teams for paid social, affiliate marketing, paid advertising (e.g., Google Ads, YouTube), and influencer marketing campaigns.
  • Extensive experience in developing and executing successful email/SMS marketing strategies, promotional campaigns, and comprehensive marketing calendars.

Marketing Strategy and Planning

  • Develop and implement data-driven growth marketing strategies to drive new customer acquisition, customer retention, and revenue growth through NZXT's DTC channels.
  • Plan, execute, and optimize multichannel marketing campaigns across paid social, paid advertising, email/SMS marketing, influencer marketing, affiliate marketing, SEO, and content marketing.
  • Collaborate with cross-functional teams, including product, analytics, and creative, to develop compelling messaging, offers, and user experiences that drive engagement and conversion.

Analytics, Testing and Optimization

  • Utilize advanced analytics (e.g., MTA/MMM) and performance metrics to track, measure, and report on the effectiveness of marketing campaigns, making data-driven decisions to optimize results.
  • Plan and execute A/B testing and experimentation to identify optimal strategies for growth, conversion rate optimization, and customer journey enhancements.
  • Develop and optimize customer segmentation strategies, leveraging data insights to enhance targeting and personalization.

Budget Management and Growth

  • Manage and optimize marketing budgets to drive maximum return on ad spend (ROAS) and achieve growth targets (e.g., CAC, LTV).
  • Drive the growth and optimization of NZXT's subscription through targeted marketing efforts and customer lifecycle management and cohort management.

QUALIFICATIONS

  • Bachelor's degree in marketing, business administration, or a related field. A master's degree is a plus.
  • 6+ years of experience in digital marketing or growth marketing, with a proven track record of driving profitable results and growing ecommerce/DTC businesses.
  • Extensive experience in developing and executing successful email/SMS marketing strategies, promotional campaigns, and comprehensive marketing calendars.
  • Strong expertise in leveraging data and analytics to optimize marketing performance, with experience in attribution methodologies (e.g., MTA, MMM, incrementality/lift analyses).
  • Hands-on experience with email marketing platforms (e.g., Klaviyo), ecommerce platforms (e.g., Shopify), and analytics tools (e.g., Amplitude, Google Analytics).
  • Demonstrated ability to manage and optimize marketing budgets to achieve growth targets (e.g., CAC, LTV) and maximize return on ad spend (ROAS).
  • Solid understanding of customer segmentation, persona development, and customer journey mapping, with the ability to apply these concepts to enhance targeting and personalization.
  • Proficiency in collaborating with external agencies and internal teams for paid social, affiliate marketing, paid advertising (e.g., Google Ads, YouTube), and influencer marketing campaigns.
  • Excellent written and verbal communication skills, with the ability to effectively collaborate with cross-functional teams, including product, analytics, and creative.
  • Up-to-date knowledge of marketing trends, emerging technologies, and best practices in DTC marketing, particularly within the gaming and PC hardware industries.
  • Strong analytical and problem-solving abilities, with a focus on driving actionable insights from data to optimize campaign performance.
  • Strategic mindset, with the ability to align marketing initiatives with overall business objectives and partner needs.
  • Proven leadership skills and the ability to thrive in a fast-paced, dynamic environment as a self-starter.
  • Experience in developing and executing marketing strategies for subscription-based or recurring revenue models as well as transactional ecommerce. 
  • Strategic mindset, with the ability to align marketing initiatives and MDF (Marketing Development Funds) programs with overall business objectives and partner needs.
  • Detail-oriented with exceptional organizational skills and the ability to manage multiple priorities effectively.
  • Experience in supporting and scaling marketing efforts across regions, with a focus on the US (~80%) and Europe (UK, DE, FR ~20%).
  •  

COMPENSATION:

The estimated base range for this role is: $153,000 - $200,000. This position is bonus eligible. Compensation decisions are dependent on several factors including, but not limited to, an individual’s qualifications, internal equity and alignment with market data. We offer a wide range of benefits including health/dental/vision, retirement and paid time off. All employees at NZXT receive equity as part of their compensation package.

 

#LI-SW1

#LI-remote

CULTURE & VALUES

At NZXT, we believe in the importance of Design Thinking and the power of Serving Community, and our values spring from those two core ideas: 

GIVE A SHIT - We’re obsessed with doing right by our community internally and externally.
  • We care a lot
  • We speak up
  • We do what we say
LEARN AND GROW - We see our challenges as opportunities. Progress over perfection.
  • We are curious and aren’t afraid to try
  • We take accountability
  • We apply what we learn
WIN TOGETHER - We elevate each other with unique perspectives and mutual respect.
  • We are in this together—win or lose
  • We lift each other up
  • We value every voice
KEEP IT SIMPLE - We remove complications to focus on what’s needed.
  • We make it efficient
  • We reduce friction
  • We keep things user-friendly

We hope that every NZXT employee internalizes and practices these values to the point where they become second nature. We expect our leaders and managers to embody and nurture these values, because when they are in full force... amazing things can happen.

NZXT is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.

Last updated on Jun 3, 2024

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