Growth Marketing Manager

THE COMPANY

PAX is a leading global cannabis brand on a mission to enhance people’s lives, delivering well-being through pure products, unique experiences, and an unparalleled passion for the plant. For more than a decade, PAX has provided products that are simple, enjoyable, and trusted by millions. PAX has been recognized for its brand, culture and products by The New York Times’ Wirecutter, TIME, Fast Company, GQ, Gear Patrol, mg Magazine, High Times, and many more. PAX is committed to making a positive impact through PEACE BY PAX, its purpose-driven platform supporting social reform, safe access and sustainability. 

We are incredibly excited about the progress of the movement, the tremendous growth of the industry, and inspired every day by our opportunity to help change lives through cannabis. Our culture is focused on putting people at the center of everything we do, making an impact together, and having fun along the way. Our team has an unparalleled passion for the plant and has helped build business at the forefront of consumer experience and well-being, including Apple, Google, Uber, Fitbit, Constellation, Honest Company, Beauty Counter, Eaze, Curaleaf, Wyld and more. PAX has raised over $430MM in capital from leading consumer and technology investors and is available for sale in some capacity in more than 40 countries around the world.

ROLE AND RESPONSIBILITIES

We’re looking for a results-oriented Growth Marketing Manager to join our marketing team and help drive the PAX brand as we expand our DTC capabilities. This role would manage the email, affiliate, paid social, and programmatic channels for the business. The ideal candidate is able to balance brand and consumer needs to drive results, collaborate well with internal and external stakeholders, and leverage insights to unlock growth opportunities. The Growth Marketing Manager role is fully remote, with the team dispersed across the US and Canada and our HQ in San Francisco, CA. 

WHAT YOU'LL DO

• Manage performance and revenue reporting as well as the corresponding budget
• Understand the consumer journey for initial acquisition as well as repurchase
• Develop a robust process for creative testing to inform how we capture and design assets
• Oversee external agencies for social, affiliate, email, and programmatic to maximize outcomes.
• Partner with the eComm to optimize the on-site and off-site landing page experience. 
• Support broader marketing efforts across different country and regulatory environments 
• Research and synthesize key technology and competitive trends to identify opportunities

WHAT YOU'LL NEED

• 5+ years growth marketing experience at a B2C consumer product brand or agency
• Excellent verbal & written communication skills at different levels of the organization
• Strong project management skills and familiarity with tools like Asana and JIRA
• Solid understanding of attribution between platforms and analytics tools like GA4
• Comfort working in a fast-paced startup environment with higher levels of autonomy
• Experience working within the Shopify ecosystem, including apps, a major plus
• Experience working in regulated industries a plus

 PAX PERKS & BENEFITS

• Competitive compensation, equity & bi-annual performance reviews
• Fully funded comprehensive medical, dental, and vision coverage
• 401K plan
• Generous PTO policy 
• Paid Parental Leave
• Monthly wellness reimbursement
• Cell Phone reimbursement
• Employee Purchase Program for discounted PAX devices
• Weekly catered lunch, endless snacks and beverages
• Dog Friendly HQ in the Mission District of San Francisco
• Employee Assistance Program including access to online legal support

COMPENSATION

In addition to the benefits above, this role has a pay range between $110-145k + equity. This pay range represents what we believe, in good faith, this role will pay. The final pay will depend on many factors, including years and depth of experience, level, and location of the employee. We only expect to pay the top of the range in rare and exceptional circumstances, for candidates that far exceed the requirements and expectations of the position.

PAX VALUES

Put Consumers First - We are here to enhance their lives. We put their needs first in everything we do. We work together to deliver unique solutions for their benefit.

Build a Community - We are active and beneficial builders of a global community. We collaborate together to support sustainability, well-being and social equity efforts—both internally and externally—to establish cannabis as a force for good.

Innovate with Passion - We are passionate about enhancing the cannabis experience by making it positive, accessible and intuitive. We set the standards, innovate for consumers and find the yes as a team. 

Be the Solution and Collaborate - We work as a team to achieve winning outcomes, knowing we each individually are the solution, but can only succeed together.

Lead with Humility and Transparency - We stay open and humble in everything we do. We value learning from each other, and cultivate transparency in our culture and products.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

•

Last updated on Aug 16, 2024