Social Media Executive

Key Responsibilities:

• Develop and execute social media strategies aligned with the company’s goals and brand identity.
• Manage day-to-day activities across platforms like Instagram, TikTok, Facebook, and LinkedIn.
• Create, curate, and schedule engaging content, including posts, stories, videos, and reels.
• Monitor and respond to comments, messages, and reviews to maintain excellent customer relations.
• Collaborate with the marketing team to coordinate campaigns and promotions.
• Track and analyze social media performance metrics and provide regular reports with insights.
• Stay updated on social media trends, tools, and algorithms to optimize engagement and reach.
• Work with photographers, videographers, and designers to produce high-quality visuals.
• Manage influencer partnerships and collaborations to promote the brand effectively.
• Support digital advertising efforts, including sponsored posts and paid campaigns.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Executive or similar role, preferably in the food & beverage industry.
• Strong understanding of social media platforms, trends, and analytics tools.
• Excellent written and verbal communication skills in English (Arabic is a plus).
• Creative mindset with the ability to develop innovative content ideas.
• Proficiency in social media management tools (e.g., Hootsuite, Sprout Social).
• Basic knowledge of graphic design and video editing tools (e.g., Canva, Adobe Suite).
• Strong organizational and multitasking skills with attention to detail.
• Passion for food, dining, and the restaurant industry.

Last updated on Jan 23, 2025