Product Marketing at Secure Code Warrior builds the GTM strategy, tells product led stories, and executes marketing campaigns to drive growth. Secure Code Warrior is looking for a passionate Senior Product Marketing Manager to join the Product Marketing Team at SCW.
In this role, you will work closely with demand generation, performance marketing, marketing analytics, and sales operations to help plan, coordinate, and execute campaigns that educate our buyers, attract the right audience, and generate interest with our target audiences. Your primary focus is to create compelling content that our field can leverage to attract prospects, convert key accounts, and drive expansion deals. This individual contributor role will work cross-functionally with teams to achieve our strategic goals.
About You:
You have 5-7 years of B2B product marketing experience, with an aptitude for understanding and quickly ramping on new technologies and understanding SaaS growth levers and motions. Any experience using or marketing developer or cyber security tools is a plus. You have been responsible for creating, driving, and managing go-to-market plans across all channels, focused on new business but also expansion. You're eager to jump in and get things done but don't get flustered in a fast-paced and often changing environment.
An ideal candidate will be able to:
Create compelling messaging and positioning for SCW, and bring this to life via content assets. Ensure that our customer facing teams are enabled and taking these messages to market. Use customer and competitive research to influence marketing strategy and drive effective messaging.
Partner with the EMEA Product and Design team to amplify our impact on customers
Understand the market problems and identify market opportunities to drive growth
Partner with your PMM peers to influence the roadmap and use market driven moments to optimize the impact of product launches
Work closely with demand generation teams to create campaigns that drive interest in our product offerings and help accelerate the sales cycle
Tell authentic stories that inspire our target audiences to try new products
Build and execute campaigns from the bottom up (identify goals, risks, audience, messages, and tactics)
Drive both self-serve and high-touch marketing campaign activities to target customers
Generate high-quality content for customers, evaluators, advocates, and channel partners including emails, blogs, webinar content, uses cases / customer stories, and more