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C

CRM Production Associate

coursera · 30+ days ago

India

Negotiable

Full-time

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Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 148 million registered learners as of March 31, 2024.

Coursera partners with over 325 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, Guided Projects, and bachelor’s and master’s degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as data science, technology, and business. Coursera became a B Corp in February 2021.

Join us in our mission to create a world where anyone, anywhere can transform their life through access to education. We're seeking talented individuals who share our passion and drive to revolutionize the way the world learns.

We at Coursera are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration. As a remote-first company, our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates.

Job Overview:

The CRM Production Associate will support the US-based CRM team in driving activation, retention, and conversion across our Consumer, Degrees, and Enterprise segments. This role will work on execution of our CRM initiatives, including audience creation, email production, campaign and testing setup, and QA across various channels including Email, Push, Whatsapp, SMS, and in-app messaging.

Reporting directly to the CRM Production Manager, this role will help to enrich the learner experience, and help further Coursera’s mission to improve lives through education. The right candidate will be a fast learner, highly detail-oriented, able to juggle multiple priorities, and thrive in a fast-paced environment. Experience working in Braze is a plus.

Responsibilities:

Day-to-day execution of cross-channel programs including campaign setup, coding emails, building audience segments, testing setup, and QA
Ensure high quality, error-free email campaigns across different email clients and ESPs
Partner with CRM Manager to maintain production output and weekly campaign calendar deliverables
Assist in managing and updating program automations
Builds custom emails leveraging existing components and dynamic variables

Basic Qualifications:

1-3 years of relevant email production experience (setting up campaigns, QA, building emails)
Highly motivated, and capable of working both independently and as part of a diverse team while demonstrating highly effective interpersonal and communication (written and verbal) skills
Excellent attention to detail
Can work a few US PT-friendly hours

Preferred Qualifications:

Experience building email campaigns and journeys in Braze a plus
Familiarity with HTML, CSS, and mobile responsive email design, strongly preferred
Ability to work cooperatively and collaborate with cross-functional teams in a fast-paced environment
Ability to code emails (HTML, CSS, and mobile responsive email design)
Edtech industry experience coupled with demonstrated passion for education and higher-education marketing experience

If this opportunity interests you, you might like these courses on Coursera:

#LI-SG1

Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at accommodations@coursera.org.

For California Candidates, please review our CCPA Applicant Notice here.

For our Global Candidates, please review our GDPR Recruitment Notice here.

#LI-Remote

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Last updated on Aug 14, 2024

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