SUMMARY
As the Global eCommerce Manager, you will be fully responsible for driving revenue, ensuring
profitability, and delivering a seamless, optimized user journey from discovery to checkout.
With end-to-end accountability, you will lead our digital strategy, manage site performance,
conduct data-driven optimizations, and oversee quality assurance testing. You will also ensure
digital and physical assets align with eCommerce goals, working with in-house or outsourced
resources as needed. Success is measured by clear KPIs, and you’ll have full access to
inventory, a substantial budget, and a supportive team to execute the vision. Reporting to the
CEO, you will provide regular, detailed updates on all eCommerce activities, allowing for
alignment on goals and outcomes.
ESSENTIAL DUTIES AND RESPONSIBILITIES
•Revenue Growth & Profitability:
Oversee all aspects of eCommerce to ensure the
division is not only driving sales but is consistently profitable. Utilize tools like Triple
Whale and work closely with our accounting team to track profitability on campaigns,
promotions, and product sales. You’ll ensure every promo and discount aligns with
financial goals, balancing growth and profitability.
•User Journey Optimization:
Take full responsibility for the user journey, ensuring
every touchpoint—from landing to checkout—is intuitive, frictionless, and designed for
maximum engagement. Conduct rigorous market analysis and quality assurance
testing to identify and address pain points, optimizing all aspects of the user
experience.
•UI/UX Oversight:
While not directly responsible for UI/UX design, you will oversee the
user experience, ensuring the design team’s work meets the highest standards of
functionality and aesthetic appeal. Implement A/B testing and iterate based on data-
driven insights to enhance site usability and overall user satisfaction.
•Market Analysis & Quality Assurance:
Conduct in-depth market analysis to
understand where users excel or disengage. Utilize insights to refine the digital
experience, minimize bounce rates, and drive conversions. Oversee regular quality
assurance tests to ensure seamless site performance and to proactively address
potential user challenges.
•Asset Coordination: Collaborate closely with social media and media teams to
determine website needs, such as videos, photoshoots, and digital assets. Be proactive
in securing these assets, utilizing in-house resources or securing approval for
outsourcing as needed. There will be no excuses for missing digital or physical assets
required to achieve department goals.
•Marketing Strategy & Performance: Develop and execute marketing strategies
across SEO, SEM, email, SMS, and social media. Optimize ROAS, CTR, and overall
conversion rates through data-driven campaigns, adapting quickly to market trends
and performance insights.
•3PL & Logistics Management: Oversee all aspects of 3PL, shipping, and logistics to
ensure timely and cost-effective delivery of products. Maintain a proactive approach,
regularly assessing and adjusting logistics strategies to optimize pricing, delivery
timeframes, and customer satisfaction.
•Reporting & Analysis: Provide weekly or more frequent reports to the C-suite detailing
eCommerce performance, challenges, and opportunities. Collaborate with the
accounting team to produce financial insights and maintain transparency on
profitability, cost of goods, and overallROI. Your reports will outline what has been
done, what’s in progress, and future plans, creating a clear roadmap for department
goals.
•Product Development Collaboration: While primary product development is driven
by our brand, you will have ample opportunity to contribute insights and feedback to
refine or develop new products that drive eCommerce growth. As a direct report to the
CEO, your contributions directly influence product success, enabling mutual growth
through potential profit-sharing.
•Team Building & Cross-Functional Coordination: Lead and grow an eCommerce
team, taking full ownership of all digital initiatives. Work closely with product
development, operations, and customer service to ensure flawless campaign rollouts,
coordinated product launches, and a unified brand message.
EXPERIENCE REQUIREMENTS:
Generally, requires a minimum of three to five (3-5)
years of progressively responsible experience in eCommerce, ideally in the Moto and
Bike Industry.
Required proficiency in Microsoft Office Suite with advanced Excel skills.
Systems knowledge in Shopify, Asana, and Amazon. NetSuiteis a plus.
EDUCATION REQUIREMENTS: High school diploma required. Bachelor’s Degree in
Marketing or equivalent experience in related field preferred.
OTHER SKILLS AND ABILITIES:
•Advanced knowledge of eCommerce practices, procedures, and requirements
•Highly motivated, focused and results oriented
•High level of accuracy and attention to detail. Proven analytical skills and the
ability to synthesize conclusions clearly
•Fact based approach and willing to understand the detail of the business and its
transactions
•Ability to prioritize workload, meet deadlines and understand when to escalate
potential issues. Ability to manage multiple tasks according to required deadlines.
Flexibility to switch gears with little notice
•Maintain composure under high stress conditions
•Ability to be optimistic, positive and supportive in all interactions with others
•Ability to exercise discretion and tact in all interpersonal contacts, and to maintain
confidentiality at all times
•Strong interpersonal skills with the ability to use tact and diplomacy; must be team
player
•Sound communication skills and the ability to effectively communicate with
operating management, with a strong service orientation. Capable to explain
issues and recommend solutions.
•Pro-active, self-motivated and action oriented