Manager - Loyalty Partnerships

Manager - Customer Loyalty

Location : Bangalore 

About Team

The role rests with the Customer team within the Marketing Function of Myntra. This team is

responsible for driving the Myntra Insider Program inclusive of Program Definition, Program Adoption and CLM Management. The core business objectives include Driving higher Repeats and Premiumization while driving Profitability from the base of Insiders.

Roles & Responsibilities

Role:

- Define the loyalty strategy and drive the achievement of objectives for the associated customer cohorts, specifically early program retention & churn management 

- This role will involve program management of key initiatives along with providing an analytical framework in driving the goal of improving repeat customer performance on the platform

- This role also involves working with leadership team to define the future vision for the charter

Responsibilities:

• Manage the design, planning and execution of loyalty campaigns & benefits by collaborating with multiple stakeholders across various cross functional teams (Product, CRM, Store, Pricing, Marketing, Customer Experience etc.)
• Work with Product/Engineering team to drive product ideas to improve the conversion of customers & optimization of journeys across the Myntra platform
• Help strengthen data led thinking and lead the development of customer intelligence frameworks (Churn prediction, Next Best Purchase, Most Valuable Customer etc.)
• Publish periodic reports and prepare decks for reviews with Senior Management & Leadership
• Mentoring and guiding other members in the team

Qualifications & Experience

- 1-2 years of post-MBA experience in working on data driven programs end to end with relevant

experience in consulting/ecommerce/supply chain/fashion industry or 4-5 years post B.E/B.Tech

experience in data driven program management or business analyst roles

- MBA from Tier 1/2 institute preferred

- Efficient project management and collaboration skills. Should have demonstrated the ability to

work independently in a highly demanding environment with strict deadlines

- Strong comfort with data and ability to stitch stories and recommendations with through data

insights, make sense of ambiguity

- Strong attention to detail and comfortable handling multiple projects

- Good communication and presentation skills both written and verbal

Regards, 

Chaitra K N

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Last updated on Aug 20, 2024