Senior Social and Influencer Marketing Manager (Contract)

Note: 6 months contract position

 

About Tide

At Tide, we are building a finance & admin platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.

Launched in 2017, Tide is now the leading business financial platform in the UK with 575,000 SME members (10% market share) and more than 250,000 SMEs in India. Headquartered in London, Tide has over 1,800 Tideans across the UK, Bulgaria, India, Serbia, Romania, Ukraine and Germany. 

Tide is rapidly growing, expanding into new markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.   

 

About the role 

We’re looking for an experienced and ambitious Paid Social and Influencer Manager who can drive large volumes of B2B acquisition through social media and influencer activities. You’ll bring all your hands on Paid social experience of optimising large accounts and your drive and curiosity to test incessantly and find growth opportunities. You’ll be a Meta expert across bidding, audiences, tracking, creatives and be prepared for any changes the platform faces. You’ll have experience across other secondary Paid Social channels like LinkedIn, Twitter, TikTok. Most of all, you’ll be ready to get hands-on from day one to grow these channels and prepare them for the explosive growth that Tide has experienced and is determined to continue. 

Secondly you will have the opportunity to build our influencer channel from the ground up. You will be an experienced expert in influencer marketing. Utilising relevant platforms to research, source and manage influencer relationships for our programme. Using these relationships to create innovative and on brand content with them to sell Tide’s products and services across the UK and European markets.

 

What we are looking for 

Tide is seeking an experienced Senior Social Media and Influencer Manager

• You have 3+ years of experience managing large influencer campaigns 
• You have 5+ years applied experience managing large paid Facebook/Instagram ad accounts 
• You have demonstrable experience in driving large volumes of B2B or B2C acquisition.
• You have demonstrable experience on secondary paid social platforms such as LinkedIn, Twitter, TikTok or other.
• You implicitly know the difference between SKAD, ATT & IFDA, and can troubleshoot & future-proof tracking solutions across your platforms and utilise tools such as Appsflyer and Google Tag Manager.
• You have experience across driving traffic to websites, mobile applications, call centres and understand how to maximise returns across all of them.
• You are an avid social media user and strategist. You know what works in different platforms and uses that to inform your content and plan with influencers or through paid social.
• You pride yourself on leading creative discussions with stakeholders, have an eye for what stands out and what drives clicks and conversions.
• Have a test-and learn mindset and you underpin that with excellent hypotheses, detailed documentation and effective implementation of positive results.
• Are comfortable with using data visualisation tools such as Looker or Tableau as your source-of-truth and are able to tell compelling stories using them.
• You are data driven and make decisions based on different levels of data available from each platform you work with.

 

What you’ll get in return: 

• Competitive salary
• Flexible working options
• Share options 
• Group Life Insurance 
• Vitality Health Insurance, with a proactive focus on mental and physical wellbeing
• 25 days holiday with the ability to buy extra days
• 3 days for L&D or volunteering time off per year
• We invest in your development with a £1,000 professional L&D budget per year
• Access to ‘salary sacrifice’ benefits such as Cycle to Work scheme and pension contribution
• Spacious brand-new office near Old Street with an all-day snacks bar
• Enhanced family-friendly leave
• Sabbatical leave

 

Tidean Ways of Working 

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community. 

Tide is a place for everyone

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. 

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

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Last updated on Aug 15, 2024