Product Marketing Manager

Product Marketing Manager
Glendale, CA / New Albany, OH / Remote

Reveleer is a healthcare data and analytics company that uses Artificial Intelligence to give health plans across all business lines greater control over their Quality Improvement, Risk Adjustment, and Member Management programs. With one transformative solution, the Reveleer platform enables plans to independently execute and manage every aspect of enrollment, provider outreach and data retrieval, coding, abstraction, reporting, and submissions. Leveraging proprietary technology, robust data sets, and subject matter expertise, Reveleer provides complete record retrieval and review services so health plans can confidently plan and execute risk, quality, and member management programs to deliver more value and improved outcomes.

As the industry’s pioneering value-based care (VBC) enablement technology, Reveleer’s VBC platform is built to solve the most pressing challenges face by risk-bearing organizations today. By unifying retrieval, clinical intelligence, risk adjustment, quality improvement and member management solutions into one powerful AI-enabled platform, Reveleer breaks down data silos and streamlines fragmented workflows to supercharge productivity and care quality for better financial performance and clinical impact.

As a product marketing manager for Payer Solutions, you are responsible for telling the story for our products and solutions that resonates with our buyers and users, and positions Reveleer as a leader in the next evolution in value-based care.

This role is not about doing demos or presenting product features (although these may sometimes occur). Rather, this role is the glue that binds our products to our solutions to drive success in sales and marketing and to achieve revenue results. You will be the solution evangelist and will play an integral role in organizing product launches, sales enablement, market and competitive research and play a large role in the direction of our content strategy.

You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. This isn’t guesswork. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our revenue teams to be successful.

You will collaborate with our marketing team to develop innovative programs that drive demand. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems. You are obsessed with tracking user adoption and market insights and have the data to prove what’s working and what isn’t.

In addition to the marketing team, you will regularly collaborate with product managers and sellers, subject matter experts and ; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.

Product Marketing Manager Key Responsibilities:

• Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.

• Understand the competitive landscape—be an expert on our competition and how they are positioned.

• Collaborate with product management, sales, subject matter experts and marketing communications to develop product positioning and messaging that resonate with our target buyer and personas.

• Create and manage a library of messaging frameworks that serve as a single source of truth for our products and solutions

• Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.

• Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan.

• Understand and support our sellers; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.

Product Marketing Manager Requirements:

• 5+ years of product marketing experience with at least 2 years of experience in Healthcare focused on the Payer Market

• Proficient in productivity applications such as Microsoft Office, Asana,

• Comfortable using collaboration and CRM tools such as Teams and Hubspot.

• Exceptional ROI-tracking skills, able to prove what is –or isn’t—working

• Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.

• Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!

Bonus Points:

• PMA or Pragmatic certified

• Experience with sales enablement tools like HighSpot or Seismic

About You:

• You are passionate about healthcare and have a keen eye for detail

• You are a creative problem solver

• You have a strong ability to conceptualize and execute ideas

• You are a team player with a positive attitude and a willingness to learn

• You are highly organized and able to manage multiple projects simultaneously

What You’ll Receive:

• Competitive salary

• Medical, Dental and Vision benefits including HSA/FSA

• 401k with Employer Match

• 100% paid short term and long-term disability insurance

• PTO plan and 10 paid company holidays

Salary Range: $125,000 - $150,000 / annually

Reveleer E-Verifies all new hires.

Please note: This range is based on our market pay structures. However, individual salaries are determined by a variety of factors including, but not limited to: business considerations, local market conditions, and internal equity, as well as candidate qualifications, such as skills, education, and experience.

Reveleer is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status or genetic information, in compliance with applicable federal, state and local law.

If you are a passionate and results-oriented designer who thrives in a fast-paced environment and is passionate about creating impactful designs and contributing to the growth of a rapidly expanding healthcare technology company, we encourage you to apply!

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Last updated on Sep 26, 2024