Employers / Recruiters

Associate Product Marketing Manager– Mobile Games (onsite Novato 3 days/week)

2k · 30+ days ago


Who We Are:

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios are responsible for developing 2K’s portfolio of world-class games across multiple platforms and include Visual Concepts, Firaxis, 31st Union, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers, and doers, are the professional publishing stewards of our growing library of critically acclaimed franchises such as NBA 2K, BioShock, Borderlands, Mafia, Sid Meier’s Civilization, WWE 2K, XCOM and more.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

What We Need:

2K is looking for an Associate Product Marketing Manager, Mobile to join its Core Games Team working on unannounced 2K IP releases. Reporting to the Senior Manager, Mobile Product Marketing, the APMM will be focused on supporting the Product Marketing function across both unannounced mobile games, help coordinate key marketing initiatives producing awareness, engagement and retention, as well as drive meaningful business outcomes that enable growth. You will also lead communication and prioritization between Product, UA, and other key Cross-Functional teams to help drive business goals.

You will have experience developing and executing mobile gaming marketing strategies for new and/or existing live titles. From a place of both art and science, you must enjoy working collaboratively to create innovative marketing programs with cross-functional teams and external agencies based on key consumer insights.

This position will be hybrid onsite 3 days a week in Novato (Bay Area), CA. This is not a remote opportunity. 

What You Will Do:

  • Marketing Campaign
    • Build and support the development of go-to-market campaigns and LiveOps marketing for mobile games that support business objectives
    • Drive execution through effective project management of marketing campaigns that maximize long-term acquisition, engagement, and retention with a player-first mindset
    • Partner closely with internal stakeholders, cross-functional teams, and agency partners to communicate plans, ensure alignment, and manage feedback to ensure projects are executed cohesively and on-schedule.
    • Develop and manage relationships with external UA vendors while exploring new partnerships that take our activations to the next level
    • Manage and organize key marketing/campaign documents including launch calendars, asset approval schedules, presentations and best practice overviews
    • Activate live marketing support channels across email and SMS
    • Coordinate App Store Optimization testing, evaluate results and provide recommendations
  • Creative Development
    • Manage the creative development process from start to finish, including writing briefs, agency management, providing effective creative feedback, managing stakeholder input, asset organization and delivery for a large volume of high quality creative that is on brand and optimized for performance
    • Analyze performance, extract insights, and design testing plans of UA creative assets
    • Partner with internal and external agencies to deliver on-time marketing assets across multiple channels
    • Asset Trafficking and Coordination – ensure asset/copy review and approval from key stakeholders as required
    • Ensure the creative development is brand consistent and aligned with the brand strategy
  • Market Research
    • Compile a regular marketing research report with the latest marketing best practices and recommendations
  • KPI Evaluation
    • Evaluate KPI performance and support PMM on recommendations
    • Build an understanding of how different KPIs impact marketing performance


What Will Make You a Great Fit:

If you’re an innovative, creative, and collaborative marketer looking for your next challenge, you might be the right fit for 2K’s team of award-winning marketers. You’ll love bringing consumer insights to life with innovative programs that will delight our fans who will share your work with their friends. You’ll enjoy working across all the marketing disciplines and cross-functional teams and helping orchestrate operational excellence.

What Skills Are Needed:

  • 2-4 years of experience in mobile marketing, preferably in gaming, with experience supporting the full launch cycle from pre-launch to post-launch
  • Have a passion for video gaming or a desire to learn a gamer’s profile.
  • Full 360 Marketing campaign support experience including paid, owned and organic channels
  • Experience developing creative with internal teams or external agencies
  • Fluent in Excel with the ability to analyze performance marketing data and turn into actionable recommendations
  • Comfortable in a fast-paced environment where teams must be rallied to act and learn quickly.
  • Always optimizing and curious by nature, with a test/learn approach that isn’t afraid to try new things.
  • Self-starter that stays on top of the latest mobile trends
  • Strong organizational and project management skills with the ability to prioritize assignments to anticipate and meet multiple deadlines
  • Excellent written and verbal communication skills


As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use accounts.

The pay range for this position in California at the start of employment is expected to be between $65,000 and $100,000 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an 'at-will position' and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.



Last updated on Oct 26, 2023

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