Senior Product Marketing Manager

Our mission is to unlock the collaborative power of communities by making Web3 universally easy to use, access, and build on.

Working with Consensys puts you at the forefront of an evolving paradigm, transforming our society for the better. We fundamentally believe blockchain is the next generation of technology that can lay the foundation for a more just and equitable society. 

Blockchain tech is just over 10 years old. Ethereum itself is still a toddler and we’re far from reaching our full potential. You’ll get to work on the tools, infrastructure, and apps that scale these platforms to billions of users. 

You’ll be constantly exposed to new concepts, ideas, and frameworks from your peers, and as you work on different projects — challenging you to stay at the top of your game. You’ll join a network of entrepreneurs and technologists that reaches the edge of our ecosystem. Consensys alumni have moved on to become tech entrepreneurs, CEOs, and team leads at tech companies. 

About Marketing

People at Consensys create work that moves the crypto industry forward, spreading our leading-edge products far and wide into the world and pushing for the adoption of Web3 technology. We’re an ambitious team, using our unique point of view to create work that infiltrates crypto culture and influences mindsets. We pride ourselves on being defiantly optimistic.

About Linea

Linea is the zkEVM ecosystem that empowers web3 dapps to thrive. We do this by connecting dapps to MetaMask’s native web3 users, driving ecosystem engagement, delivering technical excellence, and creating the most robust security system in web3. With over 1M monthly active users, 300 dapps, and $380M+ saved on gas fees, Linea is working toward making web3 safe and approachable for everyone.

We have a very exciting opportunity for an independent Senior Product Marketing Manager who can take on the challenge of growing the Linea ecosystem and scaling it to a broader audience.

What you’ll do

• Ecosystem product marketing:
  
  
• Together with the Product, Marketing, and Business Development teams, work towards realizing to the long-term vision and strategy for Linea’s ecosystem based on a deep understanding of the market opportunity and trends, user segments and needs, and competitor offerings.
• Gather market intelligence and carry out competitive analysis to determine how to most effectively grow the Linea ecosystem.
• Help develop Linea’s value proposition and messaging to drive awareness and usage across Web3.
• Partner with a cross-functional teams to land product-centric value propositions and messaging on external channels.

• Go-to-market strategy
  
  
• Develop the GTM plan for diverse ecosystem initiatives, from strategy to execution.
• Lead marketing campaign and project management for your GTM with support from cross-functional marketing teams.
• Identify innovative ideas to engage partners, attract user participation, drive cross-product opportunities and reach campaign objectives.
• Understand the most valuable channels to reach and bring the target audience into action. Create relevant collateral to make this happen.
• Work with the Growth team to create ongoing life-cycle marketing plans and constantly optimise to reach ambitious targets.

• Other day-to-day activities
  
  
• Partner with cross-functional teams to bring your GTM to life.
• Diagnose business issues and resolve them through analytical decision-making.
• Manage budgets to achieve your business objectives. 
• Manage external partnerships.

Would be great if you brought this to the role

• An excellent understanding of web3 in either a professional or personal capacity.
• 6+ years of product marketing experience bringing new tech product offerings to market, focused on driving partner and user growth. You are comfortable bringing a product from 0 to 1 and then from 1 to 100.
• Experience with building end-to-end go-to-market plans, including crafting compelling positioning, messaging and user-facing content based on insights and learnings to compel users to take an action at various stages of their journey.
• Life-cycle marketing focused on a full-funnel approach: from driving awareness to acquisition to retention and loyalty. You are analytical and can translate data into impactful insights to increase success. You can interpret product and market signals, make data-driven decisions to optimize our marketing strategies over time.
• Proven experience to bring innovative solutions and ideas to solve complicated challenges.
• Identify critical priorities that lead to growth opportunities.
• Ability to effectively build cross-functional relationships and work with a large variety of stakeholders as well as motivate diverse teams and functions to produce high-quality outcomes. 
• Excellent communication skills and an inherently collaborative nature.
• Thrive in a fast-paced environment. Things move fast in web3 and also at Consensys.

Bonus points for: 

• Product Marketing experience in web3. 
• Experience working with a large number of partners for co-marketing opportunities.

Don't meet all the requirements? Don't sweat it. We’re passionate about building a diverse team of humans and as such, if you think you've got what it takes for our chaotic-but-fun, remote-friendly, start-up environment—apply anyway, detailing your relevant transferable skills in your cover letter. While we have a pretty good idea of what we need, we're ready for you to challenge our thinking on who needs to be in this role.

Consensys is an equal opportunity employer. We encourage people from all backgrounds to apply. We are committed to ensuring that our technology is made available and accessible to everyone. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Consensys is aware of fraudulent recruitment practices and we encourage all applicants to review our best practices to protect yourself which can be found (https://consensys.io/careers/best-practices-to-avoid-recruitment-fraud/).

Last updated on Aug 20, 2024