Supply Chain Solutions Marketing Director

We are looking to hire an experienced Supply Chain Solutions Marketing Director to contribute as a key stakeholder and join our growing Industry, Solutions, and Product Marketing team. At Anaplan, we are revolutionizing SCM by transforming the way businesses operate. Our Supply Chain Applications are designed to tackle the most complex challenges, providing real-time insights, and enabling data-driven decisions that optimize performance and enhance visibility across the entire supply chain. We’re looking for individuals excited to be part of a fast-growing company and contribute to the future of Supply Chain, and you will play a pivotal role in supporting and promoting these cutting-edge solutions.

This leader will partner with multiple stakeholders across Product, Sales, GTM Operations, and Marketing to create differentiated messaging, positioning, and compelling content to articulate the value of Anaplan’s end-to-end Supply Chain portfolio (across both its suite of applications and platform offerings). Primary activities to include supporting revenue-generating campaigns, tactics, programs and events, analyst relations interactions, product & application launches, as well as sales play development and their enablement. You will be responsible for working closely with stakeholders across the business to improve Anaplan’s market standings, increase win rates, and drive NNACV for the business.

What you’ll be doing:

• Drive solution and product marketing and sales enablement plans to support revenue objectives of growing existing ACV and acquiring new customers in the supply chain domain
• Partner with Supply Chain Product team to develop messaging and positioning, build, and deliver sales tools across the sales cycle, including customer stories, sales wins, partner stories and other sales collateral and content, to enable sales teams to communicate the value of the Anaplan Supply Chain solution portfolio effectively
• Partner with Supply Chain Product team to support M&A strategy
• Research buyer personas and market trends, via both primary and secondary research to identify potential market opportunities and messages for Anaplan’s Supply Chain line of business
• Create streamlined sales plays by building messaging in collaboration with Product and GTM functions, craft marketing plans, drive, and support partner enablement in collaboration with partner marketing
• Partner with the Product Management team and other cross-functional teams to lead successful Product launches for newly developed Supply Chain applications, with a robust launch plan
• Be a primary liaison to leading industry analysts in the Supply Chain planning domain, briefing them frequently, and establish and maintain leadership positions in key ranking research
• Serve as a subject matter expert and evangelize our solutions by speaking at conferences, tradeshows, to analysts and customers

More about you:

• 10+ years related B2B product marketing or presales experience, ideally in in one or more of the following areas: enterprise business applications, cloud platforms, analytics, planning technology, supply chain planning/execution, and AI/ML
• Strong success in helping drive the entire sales cycle: sales enablement, selling to customers/partners, holding conversations with both line of business executives and technical decision makers
• Content creation and strategic messaging skills, including a showcase of work delivered elsewhere
• Proven capability to influence senior executives and purchasing stakeholders with messaging and content
• Demonstrable GTM / launch experience
• High energy, creative, agile, self-sufficient with a can-do attitude, ability to manage multiple priorities and bias-for-action with exemplary results
• Outstanding analysis and communication skills in writing and content development

Last updated on Aug 22, 2024