Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Head of Brand and Content
Location: London, England, United Kingdom (Hybrid, 2 days on-site per week)
A LITTLE BIT ABOUT THE ROLE AND TEAM:
Working in partnership with our client and the Account Director, the Head of Brand and Content leads the agency team within our client’s business which is an internationally known B2B organisation, in the event sector.
We have been appointed to partner with the marketing team within our client's Healthcare division to drive their brand and content marketing pillar forward. This pillar will focus on growing and elevating our client's brand and event brands. You will implement digital best practices, own content development and strategy across the digital marketing ecosystem, and enhance audience engagement through all digital touchpoints.
Reporting to Oliver's Managing Partner, the Head of Brand and Content will collaborate with other marketing pillar leads while having overall responsibility for the agency team. You will oversee the main digital marketing channels and work closely with external agencies and partners.
The successful candidate will set up and lead a new team to exploit digital channels and deliver successful content marketing strategies. The objective is to identify new audiences, develop new digital propositions, and create robust test and learn programs. This role comes with measurable revenue objectives.
WHAT YOU’LL BE DOING:
- As well as leading the Digital Centre of Excellence you will be working in partnership with the clients’ Marketing Director and Digital Marketing Leads.
- Lead brand, content, and PR initiatives.
- Govern and standardize our clients’ brand across the portfolio and events.
- Own the healthcare brand and act as the voice of the brand.
- Collaborate with content and editorial teams, digital marketing, and product marketing to grow audiences and increase brand engagement.
- Develop and lead cross-brand messaging and campaigns.
- Manage the main healthcare portfolio website and spearhead TOF activity for multi-product benefit.
- Oversee PR activity and PR agency support across the healthcare portfolio.
- Create effective agency partnerships to deliver award-winning brand campaigns.
- Develop and manage organic social media presence.
- Foster and promote team development and progression within the dedicated Digital Centre of Excellence, and ensure that the team are motivated, and working collaboratively at all oportunity.
- Act as a change management ambassador, demonstrating a positive and constructive attitude towards challenges and change.
- Work closely with our Senior Leadership Team, our client’s senior team, the marketing and sales teams, and external partners and stakeholders, to ensure that the brand and content strategy aligns with the business objectives and supports the growth and retention of customers and audiences.
- Drive innovation and excellence in content creation and delivery, leveraging data, insights, and best practices, to ensure that the content is relevant, timely, and effective.
- You will manage the resources for the dedicated Digital Centre of Excellence, and ensure that the team are motivated, and working collaboratively at all oportunity.
- Ensure strategic marketing objectives are met by optimising content/TOF initiatives, maximising effectiveness and efficiency
- With a focus on new inbound initiatives, work with teams to develop, manage and oversee the execution of new strategic, data-driven marketing plans (beyond BAU delivery) that result in TOF conversions from key target audiences for physical & digital events and products
- Work with event marketers towards achieving ambitious KEMA KPIs across the healthcare portfolio
- Analyse and report trends over time and use these insights to build strategic enhancements to content/channels/campaigns and optimise our inbound strategies
- Enhance customer journeys and product engagement (particularly on main healthcare website) by developing and standardising supporting content strategies and initiatives
- Grow the presence, engagement levels, and value of our social media channels and the impact they have to KEMA growth and conversion to attendees
- Collaborate with event marketers to maximise impact of PR as a performance channel, while ensuring brand governance in delivery
- Curate relevant supporting documents to support/cement the alignment/understanding of the healthcare portfolio’s positioning (such as brand guidelines, tone of voice document, value proposition templates) and ensure accurate delivery
- Share case studies and build best-in-practice audience development initiatives for marketers within the team, healthcare division and Informa Markets
- Lead brand and portfolio initiatives (such as 2024/2025 rebrand)
- Own and constantly evolve the main healthcare website, the portfolio’s promotion (such as stands at events) and any associated collateral
- Increase engagement metrics of audiences acquired TOF into engaged audiences with products/events
- Lead the portfolio’s sustainability positioning and campaign delivery through products – increasing awareness with audiences and supporting event marketers to achieve higher sustainability scoring
- Develop beneficial and impactful relationships with partners that further enhance our TOF capabilities (from content partners to media partners)
- Serve as the voice of the healthcare brand, change management leader and portfolio evangelist.
WHAT IS REQUIRED:
- You have proven experience and success in leading brand and content strategy for a large and complex organisation, preferably in the healthcare or events sector.
- You have excellent leadership and management skills, and the ability to inspire, coach, and develop a diverse and high-performing team.
- You have strong communication, questioning and influencing skills, and the ability to build and maintain positive relationships with internal and external stakeholders at all levels.
- You have a deep understanding of the healthcare industry and its trends, challenges, and opportunities.
- You have a passion for creating and delivering engaging and impactful content that resonates with customers and audiences across multiple channels and platforms.
- You have a data-driven and customer-centric approach to content strategy, and the ability to measure and evaluate the performance and impact of content.
- You have a creative and innovative mindset, and the willingness to experiment and try new things.
- The know-how to develop new digital propositions and the ability to create robust test and learn programmes.
- A solid understanding of all digital channels and how they work in a B2B context, including Website and SEO, PPC, Content Marketing, Social-Media and Email Marketing.
- The gravitas to be the digital expert in the room and the experience working closely with other external agencies and partners.
- An analytical thinker who can get the best out of in-house data analysts and strategists.
- A results driven mindset with a proven track record in delivering commercial success (digital, marketing & commercial KPIs) and understanding the importance and impact of effective reporting.
- The understanding of the of digital marketing ecosystem and how to drive the best efforts of the resources available - understanding how things are pieced together, and how a content strategy fits in with SEO and PPC efforts – with the goal of driving traffic and converting leads.
- You will be a lifelong learner and will be interested in innovative technologies and trends, and who is committed to staying ahead in the field. You will be passionate about what you do.
- Working in a team of 40 across OLIVER and our client.
- Potential overseas travel on adhoc basis.
WHAT GOOD LOOKS LIKE:
- An agency background with client-side experience will be advantageous in this role.
- Experienced leader and a strong understanding of how to motivate and develop high performing teams.
- Experience of building and sustaining meaningful client partnerships whilst maintaining strong commercial focus.
- C-suite client management experience.
- Experience in building a brand's presence online through digital public relations - including getting featured in digital media, influencer collaborations, and online reputation management.
- Results driven – creation of and delivery against business plans driven by growth targets.
- Excellent communication skills to be able to robustly create and present solutions and strategies to clients, and continually cascade knowledge / news throughout immediate teams and the wider business.
- Confident working autonomously and being able to self-manage.
- Excellent presentation skills – both written and spoken.
- Understanding of how to integrate with a client-side team whilst maintaining a top tier agency service.
- Experience in the multiple industry sectors, B2B experience is a must.
- Experience of Martech solutions would be useful.
- 10+ years of relevant digital marketing experience in leading an evolving brand from being a nascent to a mature digital player.
Req ID: 10627
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Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
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Last updated on Aug 22, 2024