Senior Data Analyst - Digital Marketing, Contract

The opportunity

As a Senior Data Analyst, Digital Marketing, your job responsibilities will include management of dashboards for the SEO & paid media teams, analysis of data to determine actionable business insights, and coordination of digital marketing reports. You’ll help optimize our digital marketing efforts, use data to help increase our web conversion rates, and measure the effectiveness of our web presence.

You’ll be the go-to for digital marketing data questions, new analytical views, and digital channel and product insights. Success in this role requires a focus on data accuracy, a positive attitude, and a dedication to learning new skills and tools.

Employment Level: Senior

Employment Type: Contract

Location: India 

Working Hours: 3pm - 12am IST (4:30am - 1:30pm CST)

 

What you'll do

• Collect, extract, and integrate data from various digital marketing sources such as websites, social media platforms, email campaigns, and advertising campaigns.
• Work with APIs and data connectors to ensure a smooth flow of data into analytical systems.
• Connect and draw insights across multiple data sets to create a comprehensive picture 
• Clean, preprocess, and transform raw data to ensure accuracy and consistency and handle missing data and outliers effectively to maintain data integrity.
• Perform exploratory data analysis to uncover trends, patterns, and insights that can drive marketing strategies.
• Utilize statistical techniques to identify correlations and relationships within the data.
• Build predictive models to forecast trends, customer behavior, and future campaign performance.
• Analyze the effectiveness of digital marketing campaigns, including click-through rates, conversion rates, and ROI.
• Provide actionable recommendations to optimize campaign performance.
• Segment audiences based on demographics, behavior, and preferences to tailor marketing strategies.
• Analyze customer journey data to identify touch-points for improvement and engagement.
• Support and measure A/B testing to evaluate the impact of different marketing strategies and variations and interpret test results to provide recommendations for optimization.
• Create dashboards and reports to communicate insights to stakeholders using visualization tools like Tableau or Looker/Google Data Studio.

 

Who you are

• 3-5 Years Experience with digital marketing platforms and concepts, including Google Analytics (both Universal Analytics and Google Analytics 4), Google Tag Manager, Facebook Ads Manager, Google Search Console, SEO, SEM, and social media analytics.
• 2+ Years Experience using BigQuery and SQL for data querying and manipulation. 
• Excellent written and verbal communication. 
• Experience with data visualization tools like Tableau, Looker/Google Data Studio, Power BI, or similar platforms.
• Strong analytical thinking and problem-solving skills to interpret complex data and provide actionable insights.
• Knowledge of statistical techniques and methodologies for data analysis.
• Ability to work collaboratively in cross-functional teams and communicate findings effectively to both technical and non-technical stakeholders.
• Working knowledge of machine learning and predictive modeling preferred.
• Working knowledge using DOM in JavaScript preferred.
• Attention to detail and a passion for staying updated with industry trends and emerging technologies in both data analytics and digital marketing.
• Agile professional who excels in a fast-paced environment and thrives on continuously pivoting strategies to drive business needs forward.

#LI-Remote

 

*Please note that, as this is a contract position, there are no perks or benefits included with this role.

 

Work authorization

Employer work visa sponsorship and support are not provided for this role. Applicants must be currently authorized to work in the Philippines at hire and must maintain authorization to work in the Philippines throughout their employment with our company.

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Last updated on Aug 21, 2024