Senior B2B Marketing Manager

Location: Madrid, Barcelona or Valencia

FREENOW for Business is a leading provider of business travel and client travel solutions for companies. With the backing of BMW Group and Mercedes-Benz Group AG, FREENOW for Business has established a prominent presence in 9 countries and over 150 cities across Europe.

Keep your employees moving and your business thriving with FREENOW for Business, your trusted business taxi solution. Our intuitive app provides a seamless experience for your team, ensuring reliable and safe transportation wherever they need to go. As the number one provider of taxis in Europe, we offer a robust fleet to ensure your employees get where they need to be.

FREENOW for Business empowers you with an easy-to-use platform to simplify your business travel. It’s no wonder that more than 15,000 companies have selected FREENOW for Business as their top choice for mobility solutions. For more information, visit FREENOW for Business.

YOUR DAILY ADVENTURES WILL INCLUDE:

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Reach / Overachieve our website traffic targets via digital campaigns, SEO and affiliate traffic in collaboration with the Growth Marketing Team
• Whilst also providing clear and detailed post campaign analysis of all marketing efforts with a dedicated focus on the ROI of all activities, whilst staying within the designated framework of the budget. 
• Owning the planning & operational execution of online and offline channels (Events, Partnerships, CRM, Social Media, Influencer, PR, Digital Marketing, SEO, SEA, Organic Social and Social Selling) Experience / Knowledge of these channels is a plus, but not mandatory, we are happy to teach you! A can-do attitude is more important.  
• Adapting global B2B campaigns to be impactful and culturally relevant to the local marketplace. 
• Creating and fostering strong relationships with industry partners to amplify our reach and increase MQL

TO BE SUCCESSFUL IN THIS ROLE:

• You have a solid B2B marketing experience, ideally with experience of the business travel 
• Proven success in developing marketing plans and campaigns
• Experience with marketing automation and CRM tools
• Excellent communication skills (internal and external)
• Problem solver and solution oriented for customers
• You are fluent in Spanish and English
• You are eager to work in an international environment

Last updated on Aug 19, 2024