Product Manager, Ecosystem Led Growth

At Asana, we're on a mission to revolutionize teamwork by enabling effortless collaboration across organizations. The Enterprise Technology team supports insights with data and the technical systems that give our teams leverage to achieve their objectives. We work cross-functionally with Asana’s business teams to understand their goals and ensure they receive the data and technical support they need to flourish.We're looking for an experienced Enterprise Product Manager to lead our Partnerships / ELG (Ecosystem Led Growth) pillar under the Revenue Technology (RevTech) team, a vital part of the Enterprise Technology (ET) organization. In this pivotal role, you'll lead a team of Product Owners/Managers and drive the ELG pillar capability development.

As the PRM/Ecosystem Led Growth Product Manager, you'll be at the forefront of driving our partner ecosystem strategy, blending strategic thinking with tactical execution. You'll leverage strong analytical capabilities and the ability to lead and influence cross-functional teams. Your deep understanding of both partner relationship management (PRM) systems and ecosystem-led growth strategies will be crucial in driving our business forward.

This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What you’ll achieve

• Product Vision and Strategy: Define a clear product vision and strategy for our PRM and ecosystem growth initiatives that aligns with overall business goals. Set the vision for a scalable PRM stack, focusing on Partner Registration, Onboarding, Enablement, and Deal Management capabilities.
• Roadmap Development: Craft and maintain a product roadmap that balances short-term partner needs with long-term ecosystem growth goals. Drive technology discussions and roadmap for the PRM and ecosystem growth pillars, aligning with business priorities and objectives.
• Prioritization: Prioritize features and initiatives based on partner value, ecosystem impact, and resource availability. Develop and ship solutions that enable scalable growth of our partner ecosystem.
• Ecosystem Expansion: Enable accelerated partner onboarding and engagement through automation and streamlined processes.
• Data-Driven Decision Making: Leverage data analytics to optimize partner programs, identify growth opportunities, and measure ecosystem impact.
• Implement KPIs and reporting mechanisms to track the health and growth of the partner ecosystem.
• Specialize in partner lifecycle management, including recruitment, enablement, and performance tracking.
• Partner with business stakeholders to understand strategic priorities and align their ecosystem strategy with a prioritized system delivery roadmap.

About you

• Bachelor's degree in Computer Science, Business Management, or related field with at least 8+ years of experience in CRM / Partner Ecosystem management, preferably in SaaS or high-growth tech companies. Demonstrated ability in building and mentoring a team of product owners/managers in a high-growth environment.
• Proven track record in developing multi-year vision and accompanying product roadmaps for PRM systems and ecosystem growth initiatives. Create and present functional designs for partner-facing solutions, including data analysis, to gather feedback and refine offerings.
• Strong understanding of business drivers in partner ecosystems, able to align partner needs to processes, design functional solutions, and drive continuous improvement.
• Experience with PRM platforms, CRM systems (e.g., Salesforce), and partner portal technologies.
• Skilled in interacting with diverse technical teams and business leaders, including stakeholders from Partner Operations, Sales, Marketing, Product, and Engineering teams.
• Experience in technology vendor evaluation and guiding build vs. buy decisions for ecosystem tools and platforms.
• Developing compelling partner programs and ecosystem strategies that drive mutual growth and value creation.
• Planning and executing partner program launches, including partner enablement strategies and co-marketing campaigns.

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $218,000 - $294,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences 

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

About us

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. 

We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. We also comply with the San Francisco Fair Chance Ordinance and similar laws in other locations.

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Last updated on Aug 27, 2024