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Sr. Director, (Consumer) Growth Marketing

storable · 30+ days ago
United States
$138k+
Full-time
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Sr. Director, (Consumer) Growth Marketing

Storable is seeking a dynamic and experienced Senior Director of Growth Marketing for our Consumer Marketplace business (Sparefoot.com, Storage.com and SelfStorage.com). This person will be responsible for developing our overall brand and online presence, efficiently growing organic and paid demand, leading website conversion, and contributing significantly to the overall growth of the company. 

What you will do

Strategy: Activation & Optimization

  • Identify and understand target audience and markets, set goals.
  • Define and activate our positioning and messaging strategy.
  • Oversee the planning, development, and execution of both marketing and promotional campaigns, across all relevant channels (paid, owned and earned).
  • Continuously utilize data-driven insights to make informed decisions and adjustments to campaign strategies. 
  • Permanently manage and optimize our marketing budget, including identifying and pursuing incremental ROI-positive opportunities.

Leadership:

  • Manage and mentor a high-performing team of digital marketing professionals, ensuring the efficient operation of the function, a healthy team environment and the professional development of all team individuals. Promote a culture of collaboration, innovation, and continuous learning. 
  • Collaborate with cross-functional teams, including product, marketing, finance, sales, and business operations, to align strategies with overall business objectives. 
  • Prepare regular reports for leadership, highlighting key performance metrics and areas for improvement.

Innovation:

  • Build and maintain strong and value-adding relationships with external partners, agencies, and platforms.
  • Stay abreast of industry trends, competitor activities, and emerging technologies to maintain a competitive edge. 

SEO

  • Develop and implement a comprehensive SEO strategy aligned with business objectives.
  • Oversee technical aspects of SEO, including website structure, crawlability, and mobile optimization. 
  • Lead our editorial strategy and content optimization efforts, ensuring high-quality, relevant, and SEO-friendly content across digital platforms. 
  • Conduct thorough keyword research to identify strategic opportunities and trends.
  • Ensure the right distribution of our content and elevate our brand E-E-A-T 
  • Establish key performance indicators (KPIs) and regularly monitor SEO performance, preparing comprehensive reports and insights. 
  • Anticipate, understand and effectively address Google’s Algo Updates.

Paid Demand: 

  • Develop and execute a comprehensive PPC and broader paid search strategy aligned with business goals. 
  • Develop and activate ROI-positive campaigns leveraging a broad range of other paid channels across the funnel, enabling incremental growth, including both not limited to paid social, display/video, different offline channels, etc.
  • Monitor and analyze campaign performance, identifying opportunities for improvement and efficiency. 
  • Manage and allocate budgets effectively to maximize ROI, working closely with finance teams to ensure cost-effectiveness. 

What you will need

  • Bachelor's or Master’s degree in Marketing, Business, or a related field. An MBA is a plus. 
  • Proven experience (8+ years) in leading both B2C/D2C Paid and SEO teams in a dynamic and competitive industry – with a track record of successful strategy development and implementation. 
  • Mix of agency and in-house experience.
  • In-depth knowledge of Paid campaign platforms, SEO best practices, analytics tools, and industry standards. 
  • Strong analytical, communication, and leadership skills. 
  • Demonstrated ability to influence and collaborate across departments.
  • Highly desired: Prior experience in (consumer) marketplace businesses.
  • Additional experience in Product Marketing is a plus.

Exemplifies Storable’s Core Values: 

  • Plays well with others 
  • Whole-hearted customer focus 
  • Driven 
  • Embraces change 

If you are a strategic thinker and a collaborative leader and have a proven track record in driving successful demand strategies, we invite you to join our team and contribute to the continued success of Storable.

Pay Transparency at Storable
At Storable, we believe in the power of transparency to help our employees Do More and Be More. We value our employees and want to ensure equity and fairness in compensation, which is why we make sure to include the salary range or hourly rate in each job posting.

We’re happy to discuss compensation further during the interview process because we believe that open communication leads to better outcomes for everyone. We’re committed to creating an inclusive environment where all employees are valued for their unique skills and contributions.

By applying to work with us, you agree to this pay transparency policy and to the idea that transparency leads to growth, both for individuals and for our company, Storable, as a whole. The range listed below is only representative of base salary. Every role at Storable has a variable incentive. Please talk to your recruiter about the variable pay plan and earning potential for this role. 

Position pay range
$138,000$191,000 USD

All applicants must be currently authorized to work in the United States on a full-time basis.

Location: REMOTE

  • Storable is a fully distributed company, but is currently only registered for employment in certain states. To be eligible for employment, you must reside in the following states: AL, AZ, CA, CO, CT, DE, FL, GA, ID, IL, IN, KS, LA, MD, MI, MO, MS, NC, NE, NJ, NM, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI, WY

About Us:

At Storable, we believe storage operators should have one partner they can trust to help you get the results they need for their business. That’s why we’ve built the industry’s first fully integrated platform that offers facility management software, facility websites, marketing programs and services, payments, and deeply integrated tenant insurance capabilities all in one solution. 

We leverage our platform in combination with our over 25 years of storage industry expertise to help our thousands of storage customers achieve their tenant experience and operational efficiency objectives every single day.

Benefits and Perks: 
  • Generous health coverage for you and your family, including short- and long-term disability coverage, two-times base salary company-provided life insurance, emergency loans, legal coverage and more.
  • 401(k) match after 60 days, 100% vested after 1 year
  • Employer contribution to your HSA, plus a HRA to help offset your deductible.
  • Engage remotely! Since 2020, we’ve transitioned to a fully remote environment but that doesn’t mean we’re not connected. We continue to run regular contests, trivia games, and virtual happy hours!
  • Instant-access and flexible vacation. We trust you, so we have a ‘take what you need’ vacation policy. No waiting to use it or need for accruals.
  • Do More, Be More – company rewards and recognition that add up and can be redeemed for personalized gifts and experiences! Storriors have been able to enroll in scuba certification classes, travel overseas, and redo their back patio among many other things.
  • Company anniversaries, birthdays, weddings, adding children to a family, first-time home buyers and more are celebrated.
  • We encourage you to get active in the community by joining one of our offsite volunteer and community service events and by using volunteer PTO time.
  • Self-care matters, so we offer the opportunity to take a load-off and enjoy a mental health day outside of your normal PTO time.
  • Fully-paid parental leave: 12 and 6 weeks for primary and secondary caregivers respectively.
  • ’Paw’ternity Leave and Pet Bereavement - we understand that pets are a part of the family and have generous time-off policies, which honor that commitment.
  • Caregiver Leave: four weeks of fully paid time away from work to take care of aging dependents or family members, if needed.
  • Monthly home data stipend added directly to your paychecks to help cover the cost of home internet, plus a home office sign-on bonus of $250.
  • Comprehensive fertility care to support your journey towards parenthood. From fertility treatments to consultations, we've got you covered.
  • Access a range of mental well-being resources for yourself and your dependents, including counseling services, stress management programs, and mindfulness workshops
  • We offer financial experts to all our team members to help you make informed decisions and achieve your financial goals.
  • We offer break initiatives that promote relaxation, ensuring you can recharge and bring your best self to both work and personal endeavors.
  • Early Wage Access with DailyPay, this is an optional benefit that allows you to get your pay any time before payday and easily track how much you’re making.
  • Direct Student Loan Payment Program, Storable has partnered with Fidelity to make a contribution directly to your loan servicer, some qualifications and eligibility rules apply.

Don't check all the boxes? Studies have shown that women and people of color are less likely to apply for a job unless they meet every single qualification, especially in the tech industry. At Storable, we are devoted to strengthening and upholding a diverse, inclusive, and authentic workplace. If you’re excited about this role but your professional background doesn’t perfectly align with the qualifications above, we encourage you to apply. Even if this role isn’t the right match, we would love to have your resume on file for future opportunities!

Storable is committed to providing equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Storable will provide reasonable accommodations for qualified individuals with disabilities.

Important Notice: Protect Yourself from Fraudulent Activities Targeting Job Seekers

We’ve been made aware of fraudulent activities where an individual or group is pretending to represent Storable, attempting to deceive job seekers by using our company's good name and stellar reputation.

To protect yourself, please consider the following guidelines:

- Official Communication: All genuine communication from Storable will come from official email addresses, ending in “@storable.com.” Be cautious of any communication that doesn’t match this criteria.
- No Unsolicited Offers: We do not extend job offers without a formal interview process. If you receive an unsolicited job offer claiming to be from Storable or any of its representatives, it’s a red flag.
- Verification: If you’re uncertain about the legitimacy of any job offer or communication claiming to be from Storable, please directly contact our HR department directly at POps@storable.com for verification.

Your security and trust are paramount to us. If you suspect you’ve been contacted by someone falsely claiming to be from Storable or using our company's name for any dubious purpose, please immediately report the incident to POps@storable.com

We’re committed to ensuring a transparent and secure hiring process.

Thank you for your vigilance and interest in joining our team.

Last updated on May 24, 2024

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