Group VP, Business Development - Marketing Services

Who We Are

WillowTree is a leading digital consultancy that partners with the world’s most admired brands to orchestrate winning experiences across the customer journey. Experiences that are personalized, on-brand, and consistent across channels and platforms. Experiences that can both drive customer delight and reduce operating costs.

Our services include digital strategy consulting, product development, brand and experience design, digital marketing, and data and AI services. WillowTree’s client roster spans industries and growth stages, including T-Mobile, Marriott, Allianz, Dexcom, PepsiCo, Brightline Trains, Synchrony Financial, Domino’s, and Dairy Queen. Check out how we have impacted our clients' digital portfolios over the years.

In January 2023, WillowTree was acquired by TELUS International (Symbol: TIXT), a leading provider of next-generation digital customer experience (CX) solutions for global and disruptive brands. The combined firm brings an unparalleled ability to deliver seamless, trusted, digitally-enabled experiences across any channel a customer might choose — including mobile apps, websites, voice UI, chatbots, email, customer service agents, and retail associates.

Location

This role can be Work From Anywhere (Remote) with frequent travel (30%-40%) OR Work From Near (Hybrid) based out of one of our core offices in the US (Boston, MA, Charlottesville, VA, Durham, NC, or Columbus, OH). 

The Opportunity

As a Group VP, Business Development - Marketing Services, you will oversee the growth of both existing strategic accounts and the development of new accounts. This senior leader will leverage existing relationships with contacts in key target companies to introduce WillowTree’s Growth Marketing and Adobe Practice, and to help position the agency to win work with new logos. They will also build relationships in WillowTree’s existing strategic accounts to uncover expansion opportunities, drive customer retention, and reduce the risk of delivering complex digital projects. Reporting to the Managing Director of Marketing Services, the GVP of Business Development will support the delivery teams in strategic consulting engagements and deliverables, including transformation roadmaps, product definition, and solution discovery initiatives. 

The Group VP, Business Development will work across clients’ marketing, product, and IT functions, and will coordinate with internal executive leaders to ensure Marketing Services is presenting a unified front in all strategic recommendations and project delivery activities related to its Growth Marketing and Adobe Practice. 

Responsibilities

• Develop and implement a strategic business development plan for the Marketing Services practice, aligned with the overall company objectives.
• Identify, qualify, and pursue new business opportunities within the Marketing Services domain.
• Build and maintain strong relationships with key decision-makers at existing and potential clients.
• Develop and execute targeted sales campaigns and initiatives.
• Achieve and exceed business development revenue and profitability targets for the Marketing Services practice.
• Build a deep understanding of our clients’ businesses, to provide subject matter expertise and insights that will help shape and drive current and new business opportunities.
• Measurably expand clients’ utilization of Growth Marketing and Adobe services as they relate to digital design, AEM engineering, analytics, personalization, campaigns and growth marketing, and mobile development services – particularly in key accounts – year-over-year.
• Source and lead the successful pursuit of new logos
• Build and hone deep and trusting relationships with decision-makers/influencers at key client accounts
• Proactively ideate with executive leaders to produce novel (award-worthy) solutions for clients
• Partner with creative, technology, and project management leaders to find new opportunities to pitch ideas within existing client accounts
• Participate in inbound new business pitches as required
• Contribute to thought-leadership articles that will be posted on WillowTree’s website
• Help keep Growth Marketing and Adobe services data fully up to date in Salesforce
• Creation and management of SOWs for assigned clients
• Creation of strategy briefs at kick-off, outlining the core details of the engagement, objectives, requirements, and key insights

Qualifications

• Minimum 8 years working with products within the Adobe Marketing Cloud, Salesforce, and other MarTech ecosystems
• Deep experience in a digital product professional services agency or consulting firm engaging with F500-level client accounts
• Strong leadership and people management skills paired with experience leading multi-disciplinary teams
• Track record of success in driving revenue growth in the Marketing Services industry
• Deep understanding of the digital marketing landscape, including trends, technologies, and platforms
• Deep understanding of software development and nuances of delivering world-class user experiences
• Demonstrated experience running large engagements with Fortune 500 clients or equivalent
• Ability to develop strong relationships with clients by gaining trust and repeated successful delivery of expectations
• Strong knowledge of marketing technology products and modern digital marketing operations
• Skilled at building client intimacy with CMOs and CIOs to better understand their ecosystems, pain points, and opportunities for custom solutioning

Bonus Points

• Master’s Degree in Business Administration

Why WillowTree?

We offer a place to be yourself.

Our differences, both visible and invisible, benefit our teams, our communities, and the products we craft. That’s why WillowTree strives to build a team with diverse backgrounds, skills, and perspectives. You’ll work hard here; however, we’ll balance that with a culture that supports your growth and cares about your well-being. We’re committed to creating an environment of inclusion — a place where every Tree can thrive.

We want you to reach your fullest potential and part of your professional development at WillowTree will include dedicated time to innovate on passion projects and an annual stipend to fund your professional pursuits.

WillowTree upholds our core values in every aspect of our work. We promote safe and inclusive work environments and maintain a drug-free workplace. We celebrate our differences and provide equal employment opportunities to all team members and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Diverse teams build better products. We acknowledge that the tech industry especially lacks opportunity for those who are of non-traditional backgrounds and in underrepresented groups. In order to create the best products for everyone, we know that it's important for our team to reflect the diversity of our users, and we are committed to being the change we want to see.

Last updated on Aug 26, 2024