Content Marketing Manager, Grammarly for Education

Grammarly is excited to offer a remote-first hybrid working model. Grammarly team members in this role must be based in the United States, and, depending on business needs, they must meet in person for collaboration weeks, traveling if necessary to the hub(s) where their team is based. This flexible approach gives team members the best of both worlds: plenty of focus time along with in-person collaboration that fosters trust and unlocks creativity.

About Grammarly

Grammarly is the world’s leading AI writing assistance company trusted by over 30 million people and 70,000 teams. From instantly creating a first draft to perfecting every message, Grammarly helps people at 96% of the Fortune 500 and teams at companies like Atlassian, Databricks, and Zoom get their point across—and get results—with best-in-class security practices that keep data private and protected. Founded in 2009, Grammarly is No. 14 on the Forbes Cloud 100, one of TIME’s 100 Most Influential Companies, one of Fast Company’s Most Innovative Companies in AI, and one of Inc.’s Best Workplaces.

The Opportunity

To achieve our ambitious goals, we’re looking for a content marketing manager for Grammarly for Education to join our Demand Generation team. This role will help build awareness and adoption of Grammarly in educational institutions by developing content that drives new business and account expansion. As a key team member, you will develop and execute a comprehensive content strategy across various formats and channels, including blogs, campaigns, webinars, emails, and more. If you are passionate about education and technology and have a knack for creating impactful content, we would love to hear from you. 

Grammarly’s go-to-market teams are shaping the future of workplace communication. As a member of our team, you will be crucial in expanding the use of our innovative, trustworthy AI writing tools. We strive to ensure that every organization can communicate effectively and efficiently.

As content marketing manager for Grammarly for Education, you will have the opportunity to work at a company at the forefront of the AI space, developing technology that will change how the world works, learns, and communicates. You will interface with exceptionally talented marketers across demand, product, acquisition, brand, and communications to produce world-class content and customer experiences. In this role, you will:

• Develop and execute a content marketing strategy aligned with demand generation goals, product development, and educational trends.
• Develop and deploy the first ABM content marketing strategy for Grammarly for Education.
• Build and maintain a robust library of evergreen content that drives continuous engagement and lead generation.
• Create timely campaign content that captures and leverages current industry hot topics and trends.
• Plan and manage a comprehensive content calendar outlining the production schedule for all content types.
• Regularly review and analyze content performance metrics, adjusting the strategy to improve outcomes.
• Translate Grammarly’s mission, product messaging, and target audience needs into engaging, informative, and lead-generating content.
• Collaborate with cross-functional teams, including demand generation, product marketing, and sales, to align content with overall marketing strategies.
• Stay updated with industry trends, tools, and best practices to enhance the content strategy continuously.

Qualifications

• Has 5+ years of experience in content marketing, preferably within SaaS and the education sector.
• Has a proven track record in developing and executing content strategies that support brand awareness, lead generation, and pipeline.
• Has experience with account-based marketing (ABM) strategies and content production.
• Demonstrates the ability to create various content formats such as blog posts, ebooks, webinars, social media posts, and videos.
• Is familiar with the higher education landscape, including trends, challenges, and technology usage.
• Understands the AI landscape and its implications for education and professional environments.
• Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable.
• Is inspired by our MOVE principles: move fast and learn faster; obsess about creating customer value; value impact over activity; and embrace healthy disagreement rooted in trust.
• Is able to meet in person for their team’s scheduled collaboration weeks, traveling if necessary to the hub where their team is based.

Compensation and Benefits

Grammarly offers all team members competitive pay along with a benefits package encompassing the following and more: 

• Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
• Disability and life insurance options
• 401(k) and RRSP matching 
• Paid parental leave
• 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and unlimited sick days 
• Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
• Annual professional development budget and opportunities

Grammarly takes a market-based approach to compensation, which means base pay may vary depending on your location. Our US locations are categorized into two compensation zones based on proximity to our hub locations. 

Base pay may vary considerably depending on job-related knowledge, skills, and experience. The expected salary ranges for this position are outlined below by compensation zone and may be modified in the future. 

For more information about our compensation zones and locations where we currently support employment, please refer to this page. If a location of interest is not listed, please speak with a recruiter for additional information. 

We encourage you to apply

At Grammarly, we value our differences, and we encourage all to apply—especially those whose identities are traditionally underrepresented in tech organizations. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, ancestry, national origin, citizenship, age, marital status, veteran status, disability status, political belief, or any other characteristic protected by law. Grammarly is an equal opportunity employer and a participant in the US federal E-Verify program (US). We also abide by the Employment Equity Act (Canada).

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Last updated on Aug 22, 2024