Marketing Manager II, Lifecycle & CRM (Hybrid)

About Care.com 

Care.com is a consumer tech company with heart. We’re on a mission to solve a human challenge we all face: finding great care for the ones we love. We’re moms and dads and pet parents. We have parents and grandparents, so we understand that everyone, at some point in their lives, could use a helping hand. Our culture and our products reflect that. 

Here, entrepreneurs, self-starters, team players, and big thinkers unite behind a common cause. Here, we’re applying data analytics, AI, and the latest technologies to solve universal problems and connect people in new ways. If you like having autonomy, if you thrive on collaboration and building new things, and if you’re all about using your talent for good, Care.com is the place for you. 

Position Overview:

In this role, you will own the lifecycle communications for our jobs product to help families find and hire caregivers. You’ll own key touchpoints and campaigns that showcase how the product can meet the needs of our customers to drive upgrades and retention. Collaborating with our product, data, creative, and brand marketing team, you’ll advocate for ensuring we have the right data to power—and measure—personalized messages in the optimal channels at the right time, and be able to tell the big picture story of your work’s impact to senior leadership and the larger business. To be successful, you will need a unique combination of strong creativity and analytical skills to take Care’s communications to the next level.

What You’ll Do:

• Own the lifecycle strategy for families with a care need, taking them through the job phase of consideration, evaluation, and hiring.
• Identify customer pain points, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimization
• Design iterative experimentation plans to optimize and improve campaign effectiveness continuously
• Analyze trends, develop actionable insights, and socialize relevant learnings across the organization
• Collaborate closely with key stakeholders across Growth, Product, Engineering, Data Science, Analytics, and Marketing
• Maintain and curate recurring reporting and dashboards that help the business understand performance to goal.

Who You Are:

• 4+ years of lifecycle, CRM or retention marketing experience, and end-to-end campaign management - from conception to execution and everything in between.
• A dynamic and critical thinker who understands the broader macro view of business objectives, but skilled at running detailed projects to completion.
• Strong analytical and quantitative skills with a demonstrated ability to interpret and leverage data to drive decision-making.
• You can lead with influence by proactively communicating your ideas and a plan for how to bring them to life.
• You thrive in an agile, test-and-learn environment, you’re curious by nature and can advocate for—and adopt— new marketing solutions as needed.
• Strong project management background; experience collaborating across multiple departments to complete projects.
• Ability to work quickly and independently while under deadline pressure and follow through on assignments.
• Experience working within marketing automation software (bonus if you have Iterable experience).
• BA/BS required. 
  

For a list of our Perks + Benefits, click here!

Care.com supports diverse families and communities and seeks employees who are just as diverse. As an equal-opportunity employer, Care.com recognizes the power of a diverse and inclusive workforce and encourages applications from individuals with varied experiences, perspectives, and backgrounds. Care.com is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or accommodation, please reach out to talent@care.com.

Company Overview:

Available in 21 countries, Care.com is one of the largest providers of online services for finding family care and care jobs, spanning in-home and in-center care solutions. Since 2007, families have relied on Care.com for an array of care for children, seniors, pets, and the home.  Designed to meet the evolving needs of today’s families and caregivers, the Company also offers customized corporate benefits packages to support working families, household tax and payroll services, and innovations for caregivers to find and book jobs. Care.com is an IAC company (NASDAQ: IAC).

Salary Range:  $88,000-$110,0000 

The base salary range above represents the anticipated low and high end of the national salary range for this position. Actual salaries may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Care.com’s total compensation package for employees. Other rewards may include annual bonuses and short- and long-term incentives. In addition, Care.com provides a variety of benefits to employees, including health insurance coverage, life, and disability insurance, a generous 401K employer matching program, paid holidays, and paid time off (PTO).

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Last updated on Aug 5, 2024