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Head of Sales and Marketing B2B

backmarket · 5 days ago
Negotiable
Full-time
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Back Market is the world’s leading refurbished electronics marketplace with a team of 650 people, powering operations in 18 countries (and counting!).

Named one of the World's Most Innovative Companies by Fast Company in 2019 and again in 2021, our mission is simple: empowering people to consume tech sustainably by offering folks a high quality, accessible, and more eco-friendly alternative to buying new electronics. Why? Refurbished tech helps lower our collective environmental impact. We have indeed contributed to avoid the production of more than 1,000,000 tons of CO2e worldwide since our launch in 2014.

Be part of an exciting and growing international adventure that will change the way the world consumes tech.

About the role:

As the Head of Sales SMBs (Small and Medium Businesses) and marketing B2B at Back Market, you will play a critical role in developing and expanding our B2B presence globally. You will lead a team of talented sales professionals and work closely with them to drive growth, build client relationships, and deliver exceptional results. Reporting to the Global General Manager, you will be responsible for crafting and implementing a strategic go-to-market plan tailored to the unique needs of SMB clients worldwide.

YOUR MISSION (IF YOU ACCEPT IT): 🥇

  • 360 Sales Cycle Management: Take ownership of the full sales cycle, from lead generation to closing deals. This includes prospecting, demonstrating Back Market’s value proposition, handling pricing and negotiations, and closing sales to meet or exceed targets.
  • Sales Strategy and Leadership: Develop and implement a global sales strategy to expand Back Market’s reach in the SMB sector, focusing on customer acquisition, retention, and revenue growth.
  • Business Development: Identify and generate new business opportunities with prospective SMB clients across various global markets. Target and approach different verticals to maximize sales potential.
  • Lead Generation: Through prospecting, cold calling, and B2B marketing (SEO, SEA, Partnerships, PR, ..), build a Lead Generation Engine to feed the Sales team with.
  • Pipeline Management: Build and maintain a healthy sales pipeline to ensure consistent achievement of targets. Leverage CRM tools to track opportunities, manage customer data, and forecast sales performance. 
  • Collaborative Selling: Work closely with colleagues in Customer Success, Supply,  and Product to provide the best possible solutions to our customers. Ensure a seamless customer experience from initial contact through to ongoing account management.
  • Inbound Lead Conversion: Collaborate with the marketing team to convert inbound leads from various channels, including events, webinars, and case studies, into qualified opportunities and closed deals.
  • Market Analysis and Insights: Conduct market analysis to stay up-to-date with industry trends, customer needs, and competitive dynamics. Translate these insights into strategic opportunities to drive business growth.
  • Team Management: Lead, manage, and mentor a high-performing team of B2B sales professionals. Provide coaching and development to ensure team members meet and exceed revenue targets and key performance metrics.
  • Reporting and Performance Analysis: Develop strategic insights and provide structured performance reporting to senior management. Use data-driven analysis to optimize sales strategies and improve team performance.

YOU ARE IN THE RIGHT PLACE IF YOU HAVE: ⭐

  • You're perfectly fluent in french and english
  • Minimum 8 years of experience in B2B sales, including substantial experience in SaaS Sales. Proven track record in B2B marketing and CRM management is essential.
  • Demonstrated success in building and leading high-performing sales teams, driving sales growth, and achieving revenue targets in a competitive market.
  • Deep understanding of B2B sales processes, customer relationship management, and market dynamics within the SMB sector.
  • Strong knowledge of B2B marketing strategies, lead generation, and CRM systems. Ability to leverage CRM tools for sales optimization and customer relationship management.
  • Strong leadership skills with the ability to inspire, motivate, and develop a diverse sales team. Experience in setting goals and driving team performance.
  • Ability to think strategically and develop innovative sales strategies that align with company goals and market opportunities.
  • Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions to optimize sales strategies and outcomes.
WHY SHOULD YOU JOIN US ? ✌🏼

- A meaningful job: you will help avoid thousands of tons of electronic waste and fight against planned obsolescence. It counts!
- A meaningful company: we became a mission-driven company in January 2022.
- Be part of a worldwide growing company based in Europe, the USA and Asia to face great challenges : you will have the freedom to innovate and adopt new ideas!
- Work alongside passionate experts:  who will share their knowledge and help you develop and grow in your career. 
- Grow your career: with a flexible career path and a dedicated Learning & Development team. Back Market will help you evolve with personalized internal trainings and external handpicked providers from day 1!
- Leadership Academy by Back Market:“be a coach not a dictator” is at the core of this program ! We train and enable all our leaders to support their team towards achieving goals. Be a manager at Back Market is an unique experience we take by heart.
- An attractive salary, equity and a host of benefits including : Lunch voucher, health insurance, relocation package, paid time off for activism in your community, parental benefits, flexible hours, etc…
- Remote friendly company : up to 2 days of remote work per week!
- One Loving Tribe: you will have the opportunity to work in a fast-paced, open-minded and friendly environment. 
- Be part of one of our Employee Resource Groups createdaround shared identities, common backgrounds and/or special interests crafted to be a safe space and an expressive outlet. 
- Several internal events: The Monday Brief (weekly)/ The Somehands (monthly)/ The All Hands (annual).
- We’re here to SABOTAGE: It’s our mantra. It keeps us focused on what we aspire to be: a little bit sneaky, always smart, kinda frugal and constantly conspiring to create maximum impact.

Back Market is an Equal Opportunity Employer which means we pledge to not discriminate against employees based on race, color, religion, sex, national origin, age, disability or genetic information.. If reasonable accommodations are needed for the interview process, please do not hesitate to discuss this with the Talent Acquisition Team.

Back Market is helping to address one of the biggest challenges of our time: climate change. We take this so seriously that we were awarded status as a “Société à Mission”, or company with a social mission, by the French government. We know we can’t tackle a global problem without a globally representative team so we are committed to embedding diversity, equity and inclusion principles in every aspect of our organization. But more importantly, being One Loving & Free Spirited Tribe is in our DNA as it is one of the five foundational values of our company since we got started way back in 2014. We are committed to hiring and supporting diverse teams of people from all backgrounds, experiences, and perspectives. We know our lofty goals cannot be reached unless everyone has a seat at the table along with the resources and opportunity to grow.

Last updated on Oct 2, 2024

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