Paid Search Specialist

This position sits in our Marketing & Technology service based in London. We combine data, technology, creative content, and paid media to crack brands’ business problems & drive revenue through a variety of digital marketing solutions like ad campaigns, augmented reality, and chatbots. Our clients include ASOS, Just Eat Takeaway, Twitch, TikTok, and The White Company. 

JOB PURPOSE:

We are looking for a (Senior) Paid Search Specialist who shares our Growth Marketing mindset and has the right experiences to match. This role requires a deep understanding of paid search, strategic planning, and a passion for driving results. The ideal candidate can manage and optimize paid search campaigns, collaborate with cross-functional teams, and provide strategic recommendations to clients.

You are a critical thinker and analytical problem solver, equally curious and creative. You have a strong command of paid search platforms, such as Google Ads and Bing Ads, and can effectively communicate complex ideas to clients and internal stakeholders. You have a track record of driving results and optimizing campaigns to meet client objectives. As a key member of the team, you will contribute to the growth and success of our clients' digital campaigns.

As an agency we are in a fantastic position to combine our expertise across disciplines to disrupt the UK agency model and tackle some of the industry's biggest challenges head-on. You will work in a vibrant environment with clever minds that work for a variety of large global clients. At DEPT®, we’re eager to hire the most talented experts in the game; people who continuously strive to improve their craft, are eager to learn, who want to inspire others, and strive for a better world.

 KEY RESPONSIBILITIES

• Develop and implement effective paid search strategies that align with client objectives and target audience.
• Manage multi-market paid search and shopping campaigns for clients 
• Conduct keyword research and analysis to identify relevant search terms and opportunities for campaign optimization.
• Lean into automation and use of data within campaigns, including utilising AI to improve performance
• Create and optimize paid search campaigns across various platforms, such as Google Ads and Bing Ads.
• Monitor campaign performance, analyse data, and provide regular reports to clients, highlighting key metrics and recommendations for improvement.
• Stay up-to-date with industry trends and best practices in paid search advertising.
• Collaborate with cross-functional teams to ensure seamless execution of campaigns and alignment with client goals.
• Stay informed about changes in search engine algorithms and adjust strategies accordingly.

WHAT WE ARE LOOKING FOR

• Solid experience in managing and optimising paid search & shopping campaigns, preferably within a digital agency or similar environment.
• Strong knowledge of paid search platforms, such as Google Ads and Bing Ads.
• Proven track record of driving results and optimising campaigns to meet client objectives.
• Excellent analytical skills and ability to interpret data to drive campaign optimisation.
• Strong communication and presentation skills, with the ability to effectively communicate complex ideas to clients and internal stakeholders.
• Ability to work collaboratively in a fast-paced, deadline-driven environment.
• Experience managing global / multi market paid search accounts with knowledge of UK, Ireland, DE, FR & IT markets

WE OFFER

• A flexible, hybrid working policy
• The choice of medical healthcare providers (Bupa or Medicash) 
• 25 days holiday plus bank holidays and your birthday off each year
• Company pension scheme 
• EAP scheme
• Ride to work scheme 
• Enhanced family friendly policies
• Buddy Program: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®.
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
• Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities.

WHO ARE WE? 

We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating. 

Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world.

DEPT® is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified.

DIVERSITY, EQUITY & INCLUSION 

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

Last updated on Aug 20, 2024