Associate Director, Product Marketing - Americas

Responsible for planning and execution of the Americas product marketing strategy in close partnership with the Executive Director. This role is focused on in depth data analytics to drive strategy, implement effective marketing campaigns and impact consumer behavior to drive growth and achieve financial targets.  
 
This role will report to the Executive Director, Americas Marketing. 

Responsibilities:  

• Develop a deep understanding of the existing and target regional customer segments and champion relevant insights regarding our consumer.  
• Partner closely with Global Product Marketing to ensure regional alignment with global strategies. Ensure that global campaigns deliver clear product positioning and compelling reasons to buy across all touchpoints.  
• Manage relationship between GPM and Regional Teams- be the voice of the region to global.   
• Understand all Americas channels, their needs and how the work together to maximize sales.  
• Maintain long term regional calendar, including ongoing analysis on innovation viability and regional needs.  
• Lead annual planning processes, including the bi-annual assortment process, to identify strategic add/deletes and formalizing the regional process.   
• Lead regional set assortment and regionally developed program briefs   
• Lead post-mortem analysis of new launches and campaigns with cross-channel partners, summarizing and sharing learnings across the organization to inform future initiatives and optimize campaigns.  
• Be the data & analytics lead, with the ability to quickly pull, analyze, and summarize data on the market, competitors, retailers, etc. Develop simple, effective reports/dashboards across multiple facets of the business to track progress against plans.  
• Conduct in-depth market research to identify trends, customer insights, and competitive landscapes, translating findings into actionable brand + campaign plans.  
• Monitor, analyze and report on performance and trends of the Sol de Janeiro business, its competitors and the beauty landscape  
• Deep dive into strategic topics to identify growth opportunities.  
• Pro-actively identify areas to research in order to uncover important insights to drive the business.  
• Develop reporting structure for regional insights and data to be shared with Global partners.  
• Lead preparation of Business Review and Planning presentations, to include developing charts for powerpoint  

Qualifications:  

• 10+ years of related marketing experience 
• Beauty industry experience required, category experience preferred  
• Strong analytical skills, strategic thinking, the ability to simplify complexity and solve problems required  
• Strong communication skills with a focus on building and fostering strong relationships with team and cross functional team members 
• Ability to manage details and projects while responding to changing priorities and feedback in a fast-paced environment 
• Must be comfortable working in our NYC HQ 1-3 days a week

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Last updated on Aug 8, 2024