Senior Content Marketing Manager

The Team:

Our content marketing team is made up of writer-strategists — we do both the thinking and the creating. We own our areas of expertise, we understand the problems our customers and our stakeholders are facing, and we solve them with content. High-quality, compelling, creative content that moves the needle and sets the bar. If you join us, you’ll join a tight-knit group of colleagues who share your ambition and energy.

The Role:
First and foremost, the role requires someone who can write. You know, really write. A world-class story teller. An intelligent wordsmith. Someone who has a passion for truly exceptional marketing, and understands that words are everything. 

Second, an abundance of intellectual curiosity. That thirst to get to the bottom of any topic, no matter how technical or esoteric. To try your hand at anything and everything. You’re not just comfortable but excited by the idea of jumping into projects across formats and subject areas, because the learning curve is steep. 

Third, experience. This is a senior role, and we’re looking for someone who knows what they’re doing. You’ve got a background in B2B tech, you’re a dab hand at conversion marketing and demand gen, you know how to manage multiple stakeholders, agencies and freelancers. And you’re ready to hit the ground running and get stuff done. 

Sound like you? Keep reading.

The work you’ll do:

• Understand the challenges of our stakeholders and customers and come up with the content strategy to solve them 
• Write clear, confident and conversational copy for a variety of formats
• Review/edit copy and provide constructive feedback to help everyone improve
• Collaborate with design, video and other creatives to bring your writing to life
• Collaborate with campaigns, product marketing, customer advocacy and other stakeholders to get the right content in the hands of the right people 
• Analyze content performance metrics to inform our content strategy
• Manage an editorial calendar of ongoing content projects
• Manage internal stakeholders, freelancers, and agencies

The qualifications you need:

• 5+ years of experience writing content at a B2B tech scale-up or B2B agency
• Very strong communication, project management, and relationship skills
• Experience creating and executing successful content strategies 
• A diverse portfolio — from ads to emails, eBooks to scripts, web copy and more
• Proven ability to grasp complex concepts and convert them into clear, consumable prose — did we mention the learning curve? 
• Strong editing and proofreading skills with exceptional attention to detail
• Comfortable with data analytics and using insights to improve performance
• Experience working with SMEs to create content for multiple audiences
• Experience managing agencies and freelancers, including briefing, editing and reviewing 
• Preferred: experience working on websites with a focus on UX, SEO and conversion microcopy
• Preferred: Spanish or French speakers very welcome

 

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Last updated on Aug 19, 2024