Marketing Manager

The role of Marketing Manager within the B2B team, supporting the HOM with the key aim to generate high quality delegates and registration revenue for our Media Entertainment, AV Tech, Audio and Education events within the B2B portfolio. The role will also support sales to deliver awareness to our key potential sponsorship clients.

What you'll be doing...

You’ll be responsible for working with the HOM to implement 360 degree marketing plans for our events including email campaigns, partnerships, PPC, social media, advertising, print and digital campaigns, sales campaigns and PR. Experience in developing content and copy is key, with support from editorial teams.

Working with internal stakeholders including sales teams, market leaders and editorial teams to represent and market the event in the best possible way.

Responsible for supporting the HOM to implement and create websites whilst monitoring and reporting via Google Analytics.

Working with an internal Studio to deliver campaign assets for every campaign.

Experience of campaign management and managing a busy schedule is key as you will be working on numerous campaigns simultaneously to hit critical deadlines. Excellent communication skills are also required as you will be liaising with a number of stakeholders and external agencies and partners.

Experience in analytics, recording critical information for each campaign so we can measure against KPIs as well as make recommendations for future campaigns.

Experience that will put you ahead of the curve...

• Understanding the principles of marketing, ROI and measurement
• Project management and organisation skills and ability to manage simultaneous projects to tight deadlines and to prioritise tasks that deliver greatest revenue opportunities
• Ability to develop a deep understanding of audience and products
• Excellent communication skills – verbal and written – and a strong track record of creating compelling and effective communications
• Copywriting, proof reading skills and attention to detail
• Strong analytical skills
• Exemplary interpersonal skills and team-working
• Computer literate with good knowledge of I.T. including Office packages, Word, Excel, PowerPoint, Access and Outlook
• Would be useful to have knowledge of emails platforms such as Adestra, Selligent and Swoogo but not essential
• Able to utilise CMS to build websites in programs such as Swoogo

Internal Job Family Level P5

The expected range for this role is £29,000 - £39,000

This is a Hybrid role from our Bath Office, working three days from the office, two from home

Who are we…

We’re Future. We’re 3000+ colleagues over 250+ brands speaking to 400 million people every month across the globe through websites, events and magazines. We’ve got ambitious plans that build on our growth momentum and unlock new opportunities and we’re looking for talented people who want to be a part of it. 

Our Future, Our Responsibility - Inclusion and Diversity at Future

We have a voice and we’re going to use it. We promote diversity and inclusion not just in our recruitment processes, but everything we do. We’re an equal opportunity employer and we will continue to ensure our recruitment process is free of bias and our workplaces are inclusive, positive, free of discrimination and respecting of all backgrounds and beliefs. Our culture is underpinned by our values and employees - current and future - are treated with respect and fairness.

Please let us know if you need any reasonable adjustments made so we can give you the best experience!

Find out more about Our Future, Our Responsibility on our website.

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Last updated on Mar 11, 2024